US PCV / Prevnar Adult Consumer Marketing Lead

ROLE SUMMARY   

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It’s an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches. The Prevnar franchise is a cornerstone of the US Vaccines business and one of Pfizer's most significant global brands — generating $6.5 billion in global revenue in 2025 and representing 25 years of leadership in pneumococcal disease prevention, from Prevnar to Prevnar 13 to Prevnar 20. By the end of 2025, Pfizer had delivered the 3-billionth dose of Prevnar across current and past versions of the vaccine, a milestone that reflects the franchise's strong heritage. Driving consumer vaccination in this environment — through branded and unbranded advertising, disease education, and retail pull-through — is central to protecting and growing the franchise.

The Adult Pneumococcal Consumer Director sits within the Vaccines Consumer team, reporting to the VP, Vaccines Consumer Lead, while also serving as a key member of the Prevnar adult brand team. The Director will lead the branded and unbranded consumer strategy for Prevnar adult. Prevnar is one of the most strategically complex and competitively active franchises in US Vaccines. The lead will drive consumer insight development, shape the branded Prevnar consumer strategy and new advertising (including claims development), and partner with the CMO organization on unbranded disease awareness— ensuring coordinated pull-through across all touchpoints including retail and point of care.  The ideal candidate brings deep consumer marketing expertise, sharp analytical instincts, comfort navigating a matrixed organization, and a track record of translating strategy into winning execution in a compliance-driven environment.

ROLE RESPONSIBILITIES:

• Lead consumer insights development and overall Prevnar consumer strategy, translating patient research into compelling briefs, claims, and creative direction that strengthen and broaden appropriate pneumococcal vaccination. 
• Lead Prevnar branded consumer advertising, including brief development, agency direction, claims support, and RC navigation; manage the full branded consumer media plan with investment re-distribution recommendations grounded in MROI analysis
• Serve as a key member of the Prevnar Adult brand team, owning the top of the patient funnel for the brand and actively contributing to weekly team discussions, brand strategy development, and cross-functional decision-making to drive business objectives
• Collaborate and align with marketing counterparts and cross-functional team members to ensure plans work in synergy to deliver business objectives, while actively contributing to overall brand portfolio strategy, team development, and a culture of accountability and collaboration
• Partner with the CMO organization on development and execution of unbranded pneumococcal disease education campaigns; serve as the brand marketing point of contact to align unbranded strategy with business objectives, maintaining appropriate separation while ensuring coordinated consumer pull-through
• Work collaboratively with the Media and CMO team on the Unbranded go to Market plan, including channel prioritization, buy-up and cut-back decisions, and MROI-informed investment reallocation
• Partner with Pfizer BAI to ensure that all consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets  
• Manage brand consumer budget and resource allocation to optimize investment across branded and unbranded tactics in support of business objectives 
• Lead ongoing competitive assessment for the adult pneumococcal consumer landscape, including monitoring of competitor advertising, claims evolution, and market dynamics to inform brand strategy and investment decisions
• Collaborate and communicate regularly with fellow Vaccines Consumer Marketing leads, recognizing that each lead manages a distinct business, to align on common processes, share learnings and best practices, identify opportunities for cross-portfolio consistency, and help drive a cohesive consumer experience across the Vaccines portfolio
• Partner with the Retail marketing team to ensure that in-store materials and patient-facing touchpoints reflect the consumer campaign strategy and are developed in alignment with trade partners and retail marketing teams, ens