Corporate Integrated Marketing Manager, Marketing - Lakeland

Hours of Work

Minimum 45 hours per week.

Facility

Lak Publix Corporate Office B003

State

Florida

Frequency of Pay

Monthly

Travel Frequency

0%

Minimum Base Pay

6,660

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration.  Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.  
  
Please do not use your Publix email address when applying.  Once your application has been successfully submitted you will receive a confirmation email. 
 
Please note that Publix will not sponsor any hire for this position for a visa or permanent residence.
 

Address

3300 Publix Corporate Parkway

Potential Annual Pay with Bonus

86,580 - 129,935

City

Lakeland

Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Maximum Base Pay

9,995

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration, or equivalent experience
• Four years of combined Marketing Communications experience in developing marketing communication plans, media planning and managing project budgets
• Knowledge of marketing media planning and measurement principles, processes, tools, techniques, and marketing communications planning 
• Knowledge of consumer behaviors and trends to effectively market to target customers and choose the most effective communication media
• Knowledge of multicultural communications to develop media plans that can be implemented in appropriate markets while utilizing cultural nuances that are relevant to the target audience
• General knowledge of various production methods for print, broadcast (TV/radio), social, digital, etc. to provide marketing communications input on the recommended production method as it relates to the media communication effectiveness
• Knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels (i.e., TV, radio, newspaper, magazine, out of home, social, digital, street teams, etc.) to provide effective communication media selection and ensure it meets the communication strategy
• Budget management skills to manage campaign budgets, ensuring proper budget allocation and reconciliation

Preferred Qualifications

• Master of Business Administration or equivalent experience
• Six years of combined Marketing Communications experience in developing marketing communication plans, media planning, managing project budgets including Marketing experience in a large company/retailer with budget management responsibilities

Zip Code

33811-3311

Benefits Information

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health, dental and vision plans plan
• Paid Time Off
• Paid Parental Leave
• Short- and long-term disability insurance
• Tuition reimbursement
• Free hot lunches (buffet-style) at facilities with a cafeteria
• Visit our website to see all of our benefits: Benefits - Jobs (publix.com)