Director of Events

About Us

The Westin Dallas Stonebriar Golf Resort & Spa takes an intuitive approach to the well-being of our guests. Luxurious in experience, but not too uptight. We provide a relaxing retreat outside of the city in the beautiful Stonebriar neighborhood in Frisco. The resort includes 302 rooms, 3 dining outlets, a luxurious spa, access to the championship Fazio golf course, an on-site Topgolf Swing Suite and 30,000 sq. ft. of indoor and outdoor event space. Whether you are looking for a a full-time career opportunity or seasonal position, this is the place to work. The resort’s vast offerings allow flexibility to associates who like to work in a variety of areas and provides fantastic learning opportunities and unending career growth. You can be part of a passionate team that has fun, works hard, and loves one another. When you join the HEI family, you also get the benefit of the HEI Loves culture. HEI Loves is dedicated to celebrating our associates by offering the most competitive compensation, benefits, and PTO programs. Our associates are also eligible to take advantage of everything from health and wellness packages and robust retirement plans to travel perks, product and service discounts, and much more. Don't meet every single requirement of this job? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization! We value U.S. military experience and invite all qualified military candidates to apply.

Overview

Supervise the daily operations of the Banquet area to achieve customer satisfaction, quality service and compliance with local and corporate standard operating procedures.

Responsibilities

• Skilled at both monthly forecasting and the annual budget process. Understanding of pace and productivity.
• Interview, recommend hiring, schedule, train, develop, empower, coach and counsel, resolve problems, provide open communication, recommend and conduct performance and salary reviews, recommend discipline and termination, as appropriate.
• Strong yield management skills with an understanding of optimizing the catering mix of business and the use of historical data.
• Experience evaluating every catering business opportunity to maximize revenue and profitability while achieving customer expectations.
• Maintain or exceed budgeted sales and profits in all catering areas.
• Develop and implement effective marketing plans for generating catering revenues.
• Carefully review all contracted services to assure proper contribution to profits.
• Identify trends, research the competition’s products, services and pricing and use it to develop strategic business plans.
• Optimize room rental charges.
• Experience selling to a variety of market segments.
• Consistently book repeat business by having a track record of long term client relationships.
• Actively participate in industry related organizations (NACE, MPI).
• Thorough knowledge of sales techniques including strong closing skills as well as negotiating skills. Track record of strong prospecting efforts. Comfortable with hotel site inspections and client presentations. Participate in trade shows and sales blitzes.
• Actively participate in community/civic activities to maintain awareness within community and to create booking opportunities.
• Excellent creative skills to provide innovative set-ups, menus, and functions for groups.
• Ability to generate creative and innovative menus while working closely with Chef on pricing specialty menus.
• Work closely with banquet department on operations and event execution, ability to quickly evaluate alternatives and decide on a plan of action. Provide overall direction, coordination, and ongoing evaluation of operations.
• Experience providing Audio/Visual equipment and operating Audio/Visual as a profit center.
• Utilization of the Delphi trace and activity tools while conducting business
• Monitor sales performance of Catering Sales Managers and coach and council towards success. Maintain ongoing training program for Catering and Convention Services Managers.
• Monitor group room blocks and pick up, generate detailed resumes for the operating departments.
• Ability to work with outside vendors to ensure client satisfaction for all events/groups.
• Comply with attendance rules and be available to work on a regular basis.
• Perform any other job related duties as assigned.

Qualific