Our company

Meadow is a contemporary funeral service reshaping an outdated, predatory industry. Founded from personal experiences by experienced entrepreneurs, we offer transparent pricing, unmatched hospitality, and personalized memorials hosted at top venues.

You probably didn’t picture yourself working at a funeral home startup—just like those who joined Uber or DoorDash didn’t plan careers in taxis or food delivery. You might think this category is boring or depressing. Most people do. That’s exactly why it’s outdated—and why we get to rewrite the story. A once-in-a-lifetime shift in deathcare is happening now, and Meadow—a software-powered, hospitality-first service—is meeting the moment. Reinvention takes people willing to bet on something big and unexpected.

We handle all arrangements online or by phone, making the process easier. Deathcare today is too expensive and too complicated: our mission is to transform every aspect to better serve families across America.

We now serve a meaningful share of each of our markets and have secured significant funding to expand. One of our biggest surprises has been how powerful and inspiring it is to serve families at their time of need.

Head of Marketing

Great marketers do more than respond to market needs—they create them. They define categories, drive demand, and build momentum. In this role, you’ll do it for an essential but ignored category.

We’re hiring our first Head of Marketing to expand our channels, tighten our funnel, and build a brand that lasts. We’re a repeat founding team who previously built Moxie. We prioritize excellent execution, and believe GTM in itself is key differentiation. Every leader here is hands-on, and in this role, you’ll shape what truly excellent, modern marketing for a reinvented B2C category looks like.

We’re telling a new story about end of life: offering families a hospitality-like approach that celebrates their loved one in ways that feel modern and meaningful. Help us tell this story and tell it well.

Our objectives for the role

• Scale Across Markets: Take Meadow from 3 markets in January 2025 to 9 by mid-year, and 15+ by year-end.

• Launch new offerings like preplanning, memorialization experiences, and Spanish-language services, ensuring new products deeply resonate with families we serve. We believe these should drive 50% of our revenue.

• Optimize and Experiment: Double down on proven channels like SEM and hospice referrals while testing new ideas across direct mail, local PR, Facebook, and live events. Bring contractors to test quickly and economically.

• Empower Sales: Collaborate with Sales to boost conversions and upsells—urns, keepsakes, memorials—turning every interaction into a meaningful connection.

• Build a Local Presence, Nationally: Craft campaigns that respect regional nuances while scaling a cohesive, trusted brand across the country.

• Shape a Lasting Brand: Cement Meadow as the go-to name for compassionate, modern end-of-life care. Every touchpoint should reflect the “unreasonable hospitality” that defines us.

We’re looking for:

• Modern B2C/DTC and Product Marketing Expertise

  • You bring a deep understanding of today’s consumer journey and how to connect at every stage. Your track record in B2C marketing demonstrates a focus on driving results—balancing brand-building with messaging that converts. 

  • Bonus points if you’ve built or scaled a sales enablement function.

• Growth Marketing & Offline toolkit

  • Familiar with performance channels like SEM and Facebook Ads, you’ve guided campaigns, optimized funnels, and delivered results. You don’t need to live in the weeds but know which metrics matter—and how to move them.

  • Bonus: Experience with event marketing, direct mail, or physical products (e.g., pre-need materials or memorial delivery). You understand how offline tactics complement digital strategies.

• Analytical Experimenter

  • You’re skilled at testing and scaling new channels. Bold ideas excite you, but data keeps you grounded, ensuring experimentation leads to meaningful growth.

  • Metrics guide your decisions, and you translate data into actionable insights. You don’t just see patterns—you act on them.

• Values-Driven

  • Your approach reflects Meadow’s ethos—honoring the sacred while