Director, Dental Lab Product Strategy and Marketing - Zahn

JOB OVERVIEW:

This position is responsible for leading the long-term product, workflow, and marketing strategy for the Zahn division. Leveraging market analytics, customer insights, and vendor partnerships, the position drives innovation, portfolio optimization, and differentiation across products, services, and customer education initiatives.

The role sets strategic direction across product management, lab workflows, marketing, and education, identifying growth opportunities within the dental lab market and across Henry Schein businesses. It is accountable for developing and executing integrated strategies that enhance market presence, drive revenue, and support the sales organization through digital and commercial innovation.

Additionally, the position owns marketing and education P&L, including budgeting, vendor-funded initiatives, and campaign performance, ensuring alignment with key business objectives and performance metrics.

KEY RESPONSIBILITIES: 

• Strategy & Leadership

  • Partner with the executive leadership team to develop and execute the Zahn strategic plan

  • Define and drive product, workflow, and marketing strategies to support growth, innovation, and competitive differentiation

  • Identify market opportunities and synergies across Henry Schein to expand product offerings and solutions

• Product Management & Innovation

  • Lead the product management function, including team leadership and vendor partnership strategy

  • Drive product lifecycle management, including portfolio expansion, new product development, and commercialization

  • Collaborate with R&D and Technical Services to develop new products, workflows, and capabilities

  • Manage relationships with key vendors to support innovation, product launches, and profitability growth

• Marketing & Customer Education

  • Lead the development and execution of integrated marketing, communication, and go-to-market strategies

  • Oversee customer education strategy, including live and digital programs (e.g., web, events, roadshows), optimizing ROI and engagement

  • Establish KPIs and measure effectiveness of marketing campaigns, events, and education initiatives

  • Manage positioning and strategy for exclusive and differentiated products and vendor partnerships

• Financial Management & Performance

  • Own marketing, education, and product category P&L, including budgeting, forecasting, and performance tracking

  • Monitor and optimize spend relative to revenue, including vendor-funded programs and digital initiatives

  • Establish and track key financial metrics, including revenue, COGS, and gross margin

• Operations, Quality & Planning

  • Develop and maintain quality standards and programs to support business objectives

  • Support the evolution of operational and fulfillment models to enable scalable, multi-channel growth

  • Partner cross-functionally to drive demand planning and capacity management

• Market Intelligence & Growth

  • Analyze market trends, customer behavior, and competitive activity to inform strategy

  • Provide short- and long-term strategic guidance to address changing market dynamics and identify growth opportunities

• Digital Transformation

  • Lead digital transformation initiatives, identifying and implementing tools, technologies, and workflows that enhance operations and customer experience

SPECIFIC KNOWLEDGE & SKILLS: 

• Strong collaborator with analytical, communication, organizational and verbal skills

• Knowledge about the dental market and dental lab market

• Strong attention to detail

• Strong financial acumen, P&L experience

• Strong negotiator, familiar with RA requirements and be able to collaborate cross functionally with legal/RA

GENERAL SKILLS & COMPETENCIES: 

• Outstanding management and leadership skills and ability to attract, retain, motivate, develop, mentor and coach team members for high performance

• Outstanding verbal and written communication skills and ability to resolve disputes effectively

• Outstanding presentation and public speaking skills

• Expert independent decision making, analysis and problem-solving skills

• Understand, interpret and act on financial information and external trends that contributes to business profitability

• Plan and