Senior Product Manager, Marketing Technology (Feeds)

Wayfair believes everyone deserves a home they love, and that furnishing your home should be a source of fun, not anxiety. Our product team plays a crucial role in making this vision a reality for millions of people around the world. Partnering with engineering, UX design, analytics, and senior business partners across Wayfair, our product team ensures that we’re building technology that solves important customer problems in legant, scalable, measurable ways. We have a modern tech stack including sophisticated capabilities around AI, data science, multivariate testing, and personalization. We’re a highly collaborative, supportive team that values learning, psychological safety, and intentional career development.

As a Senior Product Manager in the Marketing Technology team, you will drive the global roadmap for Wayfair's technology platforms, focusing on campaign automation and optimization across digital paid channels. You'll ensure the delivery of relevant ads to the right customers at the right time and price, maximizing the impact of Wayfair's ad spend. This entails automated campaign management across various channels, including Paid Search, Shopping, Social, and Display, as well as optimization decisions related to product segmentation, feed curation, and keyword selection. You'll also lead efforts to support Wayfair's expansion into new markets, collaborate with cross-functional teams, and foster strong relationships with marketing stakeholders and engineers to align with acquisition and retention goals.

What You’ll Do:

• Own and execute Wayfair's global technology platforms for campaign automation and optimization across digital paid channels.
• Maximize the impact of ad spend by providing partners with data, systems, and tools to deliver relevant ads to the right customers.
• Manage campaigns, optimize product segmentation, curate feeds, select keywords, and implement data-driven approaches.
• Support Wayfair's market expansion efforts by devising and implementing effective approaches.
• Act as a local Martech Product touchpoint, strengthening relationships with stakeholders and engineers.
• Collaborate with Engineering, Data Science, and Product leaders to develop and launch B2B products.
• Work closely with Marketing channel leaders to align with acquisition and retention goals.
• Drive product strategy and develop shared visions for marketing platforms.
• Utilize Agile processes to execute on the roadmap and leverage emerging technologies.
• Communicate progress and product vision throughout the organization.
• Develop and monitor key product initiative OKRs and ensure alignment with stakeholder objectives.
• Own and report on product/platform adoption, customer satisfaction, and business drivers.

What You’ll Need:

• 7+ years of Product Management experience.
• Strong experience in adtech/martech products, focusing on paid search, paid social, display, online video, or app marketing.
• Builder mentality with a track record of creating business-focused products.
• Knowledge of the adtech/martech vendor space and the ecosystem.
• Sufficient technical literacy to make key decisions and effectively communicate with engineers and data scientists.
• Experience in e-commerce is a plus.
• Familiarity with SQL data wrangling and ability to create data stories and reports.
• Excellent communication and stakeholder management skills.
• Positive, people-oriented, and energetic attitude.
• Ability to push through challenges with creative solutions and tenacity.
• Familiarity with product and engineering metrics and ability to translate data into business risks, opportunities, and outcomes.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our wareh