Senior Social Media Marketing Specialist

Job Title

Senior Social Media Marketing Specialist

Agency

Texas A&M University

Department

Marketing & Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Our Commitment   

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Who We Are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/ 

What We Want

The Senior Social Media Marketing Specialist, under supervision, is responsible for managing, optimizing, and growing the university’s social media presence on YouTube, an integral storytelling platform in driving Texas A&M’s external trust and demand. They will also coordinate content for executive leadership through various social media platforms. Support social listening and community engagement on all official university social media channels.

What You Need To Know

• Some travel required.

• This position may require work beyond normal office hours and/or work on weekends.

• Location: College Station, TX.

• Salary: Commensurate based on selected candidates experience.

• Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section. 

Responsibilities

Channel Management and Growth:

• Manage and grow the university’s YouTube and LinkedIn channels, ensuring a cohesive and professional presence that puts the university’s message in front of new and emergent audiences.

• Optimize video content for discoverability and performance using YouTube best practices (titles, descriptions, tags, thumbnails, chapters, etc.).

• Use SEO and SEM tools, as well as Rival IQ, to provide reporting and insights on channel performance and growth opportunities.

• Act as the subject matter expert for YouTube within the social media team, advising leadership on trends and platform innovations that the university should leverage.

• Lead strategy planning for deciding which content is delivered to YouTube and when content placement will be most effective.

Content Creation and Production:

• Assist with development and creative direction for high-quality video content in both long-form and short-form formats.

• Collaborate with cross-functional teams to ensure alignment between video content and overall marketing objectives.

• Atomize long-form vi