Director of Omnichannel Strategy

Company OverviewTrustEngine is the world's first Automated Borrower Intelligence System, and we believe in a simple idea: that banks and mortgage lenders can win by over-serving their customers rather than over-selling them. Our mission is we will empower Lenders to become lifelong champions for Borrowers and we fulfill this mission through our SaaS platform. We provide the lending community tools to inform them when anyone in their database is ready for a better loan. We are considered the leaders in our space, and we’re growing incredibly fast. If you’re interested come see for yourself!
About the Role:
You know that consumers don’t actually go on journeys, right? Brands are lucky to get a touchpoint with a consumer at all, much less have consistent, deep engagement with them - especially in the upper-funnel.But the upper-funnel is where you shine. You know that data + creative + channel + timing + secret sauce = getting attention for the right reasons. You know how to deliver messaging at scale to consumers that makes them feel like you know them, and then push them into an experience that continues that feeling. You have optimized marketing campaigns for years, and you know the tricks to drive results, even if those results are suboptimal last touch attributed clicks. You can game the metrics, but you believe that upper-funnel marketing is the start of customer experience with a brand. You want to leave a great impression with those experiences, so you run campaigns and configure personalization with care and thoughtfulness.You love the design of upper funnel experiences - fun and compelling creatives, attention-grabbing copy, platform-relevant social content - and you have worked with creative teams to make these experiences special. You’ve run digital ad operations yourself, and have run a team optimizing many campaigns. You have optimized email marketing campaigns next to paid digital buys and consider them core performance drivers.You’re a performance marketer through and through, but you love creating amazing experiences for customers.If this is you, we need you to help us change how borrowers start making one of the biggest decisions in their lives.

Responsibilities

• Lead omnichannel campaign creation and optimization that powers customer acquisition and retention for TrustEngine customers
• Optimize email deliverability across all TrustEngine customers as well as for each customer individually
• Collaborate with cross-functional teams to align on messaging, brand, and intended engagement experience.
• Develop a deep and broad library of core data + creative campaigns that are constantly optimized and available to customize for TrustEngine customers
• Manage overall P&L associated with aggregate and per-customer campaign delivery
• Build and manage a team of omnichannel optimization and creative design experts
• Assess performance to measure the effectiveness of outreach and efficiencies of campaigns.

Qualifications

• 10+ years of digital marketing experience in ad operations, email marketing optimization or similar
• Proven experience in delivering omnichannel acquisition/retention campaign results for large brands
• Proven experience optimizing email campaigns and deliverability
• Experience representing ROI analytics for omnichannel campaigns to large brand customers and company executives
• Experience managing multidisciplinary digital marketing teams
• Experience in marketing for financial institutions is a plus

Additional Job Requirements:●      Must successfully pass a background check●      Provide references●      Applicants may be subject to Employment, Education, and Certification Verification. For salary requirements, please reach out to hr@trustengine.com Our benefits include but are not limited to the following: 100% company paid medical; company matching 401(k), paid maternity and paternity leave, unlimited FTO package, ongoing professional development and certification opportunities, competitive salary, special employee discounts and health and wellness perks.   TrustEngine provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. TrustEngine makes hiring decisions based solely on qualifications, merit, and business needs at the time.