Director, Growth Marketing - North America (CST/EST)

Who we are:

M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides businesses with a competitive advantage and substantial ROI as they deliver better customer experiences and higher-quality work with lower risk. 

Learn more about what we do at www.m-files.com.  

Summary of the role:

We are seeking a highly experienced and strategic Director of Growth Marketing to join our North America Marketing team.

The Director, Growth Marketing - North America will be responsible for driving new business, direct growth and overseeing a team of growth marketing professionals. This role will own the marketing generated pipeline target for this region and will be responsible for managing all program elements including digital (social media, paid ads, marketing automation), 3rd  party programs, 3rd party and M-Files events, and close collaboration with the brand and PR teams.  This leader will ensure that all elements are working in close conjunction with each other to achieve aggressive regional growth targets.

This a strategic role responsible for having a deep understanding of which levers to pull to drive growth while aligning with global strategy. This role is expected to interface with executives and key leaders within the company to communicate regional strategy, plans, goals, and recommendations for improvement.

What you will be doing/Responsibilities and Duties:

• Management of the regional growth team including a digital team, growth marketing manager and business development reps that function as the bridge between Sales & Marketing.  
• Collaborate closely with the Director of Branding and Global Campaigns, Director of PR, and product marketing to develop and implement content, programs and communications that feed into the regional strategy and plan.   
• Ensure that all team leads are in close alignment and key campaigns are being executed on time and on budget, in alignment with the regional strategy.  
• Meet regularly with sales leaders to ensure alignment between sales and marketing activities in the region, as well as provide reporting on key marketing activities within the region.
• Develop and track team KPIs related to campaign and pipeline performance and other performance metrics as relevant, as well as ROI on marketing campaigns. Proactively take action and course correct when results are off track.
• Ensure all activities are executed within budget, ensuring accurate tracking of forecasting and actual spend while achieving or exceeding targets. 

Requirements

Who you are/Qualifications and Skills:

• 7+ years of demonstrated experience in marketing, with a focus on owning the marketing generated pipeline target.
• 5+ years of team management (hiring, performance management, coaching)
• Knowledge of digital marketing strategy, including SEO, SEM, email marketing, and social media advertising.
• Demonstrated success in executing multi-channel marketing campaigns that drive engagement and conversions. Experience with Hubspot preferred.
• Experience managing and mentoring high-performing teams, including BDR and growth marketing professionals.
• Exceptional analytical and problem-solving skills, with a focus on data-driven decision making.
• Strong verbal and written communication skills, with the ability to clearly articulate complex ideas to diverse audiences.
• Comfortable and capable of presenting to large audiences, executives and board members and the ability to articulate concepts and results clearly and succinctly in PPT.

Participation in our Recruitment Process:

1. Initial Phone Call w/People & Culture Team Member
2. Hiring Manager
3. Internal Team Members (Global)
4. Sales Leadership

Benefits

Why M-Files?

We are a global company with Finnish roots and with our own product that we are greatly proud of!

By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!

Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed