Director of Monetization

About The Role:  

The Director, Monetization will be responsible for the game's Live Ops, from scheduling, conception & planning, through design, development and operation and finally following through with long-term planning based on the game’s future roadmap, A/B testing and analytics.  

The Director, Monetization will ensure daily game-wide goals are met, our activity continues to evolve and its standard continues to rise. In order to successfully perform this, they will interface with all game leads and all stages of the game life-cycle: planning, art design, development, QA and production.   

Monetization today is one of the foundations of our games, serving to make each player's experience diverse and exciting on a day-to-day basis! By constantly introducing original, short-lived in-game activities that interact with the base game, we aim to create an ongoing cycle of anticipation and variation. This requires a sound understanding of the game’s core functionalities, combined with the ability to leverage them through clear and consistent UI and visual communication across various Live Ops, which include: daily challenges, ongoing mini-games, both game community-wide & personalized promotions and more. Our Live Ops are based around real-world calendar events, new game content, game features or changes - we are limited only by our creativity, and that creativity is the foundation of successful Live Ops!    

Key Responsibilities:  

• Enrich the game with several layers of game-in-game activity, driving all stages of these activities' planning and development  

• Possess a deep understanding of the game team goals and how these are addressed through Monetization  

• Possess a deep understanding of existing game mechanics and how to best utilize them within Live Ops  

• Differentiate in-game activity between player segments, to optimize activity-based KPI uplifts  

• Integrate supporting player-facing communication, including both external communications through multiple channels (push notifications, Community posts, personal email marketing, etc.) and internal in-game messaging  

• Collaborate with several teams throughout different development stages in order to reach the best possible outcome  

• Drive continuous innovation in the game's day over day activity, adding new types of communication, integration of new features, etc.  

• Define and execute a long-term, data-driven Monetization strategy