Digital Marketing Specialist (Project Hire)

Job Posting Title:

Digital Marketing Specialist (Project Hire)

Req ID:

10098268

Job Description:

Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney Entertainment Brand & Editorial Team oversees social programming and engagement for @Disney platforms. Along with the development, strategy, planning, publishing, and operations for @Disney, @MickeyMouse, @MinnieMouse, @TheMuppets,  @DisneyPrincesses and Disney.com across digital and social platforms.

Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, corporate social responsibility amplification, studio title marketing campaign integration, and cross-line-of-business support. 

An experienced Digital Marketing Specialist/social media strategist is needed for the Disney Entertainment Brand & Editorial Team to join a group of social programming and engagement teams managing @Disney social media platforms. 

*Please note - this role has a projected end date of September 2025

Job Responsibilities: 

Under the guidance of a Manager, this role’s responsibilities include supporting Disney and Franchise handles in the following ways: 

 

Content 

• Responsible for the day-to-day programming of social content across all platforms, tagging for reporting, calendar maintenance, and asset management in collaboration with team strategists and coordinators 

• Proposing copy and creative in collaboration with social and digital leadership that is consistent with brand voice, tone, and positioning of campaign and/or title 

• Ideate new social concepts to engage and entertain digital audiences, leaning into applicable brand-safe trends, where appropriate 

 

Digital Trends and Platform Updates: 

• Stay abreast of digital trends and platform updates to inform strategy and execution 

 

Social Media and Event Coverage: 

• Assist with live content coverage and execution for talent press junkets, content shoots, and marketing events as needed 

Community Engagement:  

• Review and draft copy tied to community engagement efforts across platforms 

• Identify and pursue UGC opportunities with the support of Managers 

• Partner with vendor to source engagement and UGC opportunities  

• Content programming 

Asset Management: 

• Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standards 

• Deliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needs 

Partners:

• Collaborate with internal and external teams through the lifecycle of content development, from strategy, positioning, content ideation, concepting, scripting, production, routing, to final execution and delivery of approved assets across all channels domestically for amplification and support 

• Liaise daily with teams for amplification and support of priorities across pertinent @Disney channels 

Basic Qualifications: 

• Minimum of 2+ years social media or community management experience within consumer-facing media or global brand 

• BA or BS in Journalism, Film, Marketing, and/or relevant