Global Partner Activation & Commercial Customer Marketing Leader

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Job Description:

The Global Partner Activation & Commercial Customer Marketing Leader is responsible for driving partner-led demand, accelerating adoption of VMware platform solutions, and delivering a high-impact commercial customer marketing strategy. This field-based, partner-facing role leads a team of Regional Partner Activation Managers and orchestrates global partner sales, enablement and marketing initiatives, commercial customer nurture programs, CIO customer programs, and sales plays aligned to Broadcom’s strategic priorities.

You will collaborate closely with global field sales, commercial sales, Partner SEs, partner business managers, BU product and marketing teams, and distributors to build and execute integrated partner activation, enablement and demand generation plans that drive pipeline, bookings, and partner profitability.

Key Responsibilities

1. Global Partner Activation Leadership

• Lead a team of Regional Partner Activation Managers and the development and execution of global partner sales, adoption, enablement and marketing programs across resell, distribution, and services partners.
• Drive awareness and adoption of VCF through scalable co-marketing, demand generation, and GTM activation motions.
• Manage partner campaign frameworks, messaging, content localization, and activation kits aligned to global priorities.
• Partner with regional marketing teams to ensure consistent execution and partner experience globally.

2. Commercial Customer Demand Generation & Marketing Strategy

• Own the global commercial segment marketing strategy, including segmentation, buyer insights, messaging, and multi-touch nurture journeys.
• Build and run nurture campaigns that drive private cloud adoption, VCF platform modernization, upgrade motions, adoption plays, and renewals.
• Develop commercial-focused VCF assets, case studies, and customer advocacy motions tailored to SMB, mid-market, and Corporate customers.
• Partner with sales to deliver aligned commercial customer plays that support pipeline acceleration and customer success adoption and consumption plans.

3. Sales Plays & Partner Enablement

• Create and operationalize global sales plays for commercial and partner routes to market.
• Deliver one-to-many and one-to-one enablement sessions and event strategy with distributors and focus partners.
• Equip partner sellers with pitch decks, talk tracks, competitive positioning, objection handling, and customer journey toolkits.
• Collaborate with Partner SEs to align technical and sales enablement into unified playbooks.

4. Joint Business Planning & Partner Growth

• Support annual partner business plans and quarterly business reviews with strategic focus partners.
• In partnership with the Regional Partner Activation Managers, analyze partner performance, pipeline health, certification progress, and VCF adoption baselines globally.
• Identify co-marketing and activation opportunities to accelerate partner-led sales.
• Drive partner advocacy, customer success storytelling, and proof-of-value assets into the field.

5. Cross-Functional Collaboration

• Work closely with Global Partner Programs, Partner Sales, Commercial Sales leadership, BU PnP, and Partner Ops to ensure program alignment.
• Partner with Finance, Sales Ops, Legal, and BU Product teams to ensure compliance and consistency.
• Collaborate with regional leaders and distributors to support local execution and feedback loops.

Required Skills & Experience

• Bachelor's degree preferred. Relevant year's experience in lieu of a degree may be considered.
• 12+ years in partner sales, marketing, customer programs, demand generation and/or GTM leadership in enterprise technology.
• Deep understanding of partner ecosystems, distribution, Enterprise &
• Commercial customer segments, adoption & consumption services and customer success motions.
• Experience building sales plays, enablement frameworks, and campaign strategy.
• Strong field-facing communication skills; able to engage executives at partners and internal stakeholders.
• Ability to translate complex technology strategy into clear, compelling marketing narratives.
• Highly analytical, metrics-driven, and able to manage global