Senior Campaign Marketing Manager

Company Description

MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation. We match smart people to dynamic projects and technologies that truly challenge their talents. Curious and creative in outlook, our success is built on the talent and energy of smart and driven people. MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications.

Job Description

MicroStrategy is seeking an experienced, creative, and data-drive Senior Campaign Marketing Manager to join our marketing team. Reporting to the Senior Director of Demand Generation, the Senior Campaign Marketing Manager will be responsible for leading strategic campaign and digital initiatives aimed at creating, capturing and converting demand to driving pipeline and closed-won business for our target markets. This is a global role that will work closely with product marketing, brand and sales teams. This is an excellent opportunity for someone with 8+ years’ of digital and campaign marketing experience, looking to help build a demand engine for MicroStrategy.

To be successful you will need to have proven experience leveraging digital channels including SEM/SEO, paid & organic social, display advertising as well as traditional outbound channels, such as email, direct  mail, webinar and virtual events to drive demand and pipeline. You will be an excellent project manager, executioner and thrive under pressure.

The Senior Campaign Marketing Manager is responsible for developing marketing campaign strategies and plans for critical corporate initiatives. This person will orchestrate the full marketing mix, from awareness through consideration and purchase. In this role, you will also be focused on developing and executing lead generation programs, in conjunction with other marketing teams, through third-party advertising, content syndication, webcasts, social media, and additional digital marketing channels to drive sales qualified leads and ultimately sale pipeline.

This role is ideal for someone who has experience executing on multi-channel, multi-faceted lead generation marketing campaigns, and is actively looking to get to the next level in overseeing both the strategy and day-to-day tactical execution of these campaigns. On a regular basis, you will be interfacing with third-party advertising sites, reviewing media kits, determining the best lead gen strategy for our markets, executing marketing programs, reviewing leads, and measuring ROI on these campaigns to decide on next steps and future campaigns. You will be using technologies such as Salesforce.com CRM, Marketo marketing automation, Office 365, Zoom, MicroStrategy, LinkedIn, X, and Hootsuite.

We need someone who can collaborate with several stakeholders and assemble marketing plans to align activities and drive lead generation effectiveness. If you’re sharp, motivated, and ready to dig in, we have a place where you can grow while learning from a strong team.

Your Focus: 

• Within the marketing team you will be responsible for overseeing marketing campaigns that generate net new leads through outbound campaigns that encompass a broad range of marketing tools (email marketing, social media, web promotion, content marketing, awareness building)
• You will be responsible for the planning, creation, execution, present, and reporting of those campaigns by collaborating with both internal and external resources
• You will make recommendations on theme selections, analyzing the campaign results and providing guidelines moving forward
• Being able to communicate at a high level is essential as you will be asked to input into and influence the campaign strategy to achieve quarterly business targets
• Work directly with key stakeholders to develop high-impact marketing campaign plans for MicroStrategy products; shape campaign themes and identify the most effective messaging, value proposition, channels and calls to action
• Build, manage, and optimize best-in-class demand gen programs, ensuring that programs are executed, and funds are allocated to maximize ROI
• Report on campaigns in a timely manner such that the analysis helps optimize campaigns, helps sales drive maximum value from the outcomes and helps executives understand the ROI
• Partner with cross-enterprise stakeholders to develop demand generation campaigns, governance processes, and lead management
• Manage and create MicroStrategy’s social media strategy and channels to drive net new followers and increase engagement through social