Sr. Manager, Franchise Strategy

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. 

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.

Job Description

Summary:

The Sr. Manager, Franchise Strategy is responsible for supporting the Illumination portfolio at the global level. Key functions include creation and execution of both strategy and marketing plans, as well as ongoing brand management in partnership with global business teams and studio partners.

Responsibilities include:

Global Franchise Strategy & Development:

• Drive overarching development and execution of brand strategies/campaigns for priority Illumination IP (& other special projects/IP as assigned) to support UP&E business growth
• Analyze market trends, competitive landscapes, and consumer behavior to create effective strategies to drive the brand and business
• Develop strategy & creative briefs and partner with creative and product development teams to ideate authentic and merchandisable brand extensions and refreshes
• Build unique partnerships and first of its kind go to market strategies to drive fandom and culture impact
• Represent brand development opportunities and franchise coordination across key cross-company businesses
• Liaise with regional Franchise and UP&E partners to ensure global alignment

Brand Stewardship:

• Act as key point of contact on behalf of UP&E with high profile IE studio executives
• Work with key stakeholders (internal and external) to ensure best-in-class representation of brands through stewardship, partnership and approvals

Communication & Collaboration:

• Create and share out studio-facing and internal cross-divisional presentations and priority updates with a focus on clear communication, strategic impact and business and brand results

Professional Leadership:

• Lead the professional development of one direct report focusing on job fulfillment and career development
• Contribute to the advancement and actualization of UP&E’s diversity, equity, and inclusion comm