Business AI Launch & Disclosure Lead - Product Marketing

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Summary: 

Artificial Intelligence (AI) is one of the most transformational technologies of our time for businesses. SAP embeds AI across its entire product portfolio and for every business function to help our customers run better, faster, and smarter. It's what we call Business AI. With Generative AI, SAP is helping our customers and partners leverage AI-driven business benefits. AI is embedded in our business applications from day one. Developers in the SAP ecosystem can leverage AI and Generative AI on SAP Business Technology Platform to flexibly extend their business applications with ready-to-use AI business services, a choice of Large Language Models, and their own AI models. 

  

The role: 

As a Senior Product Marketing Manager for AI, you will join SAP’s newly established Business AI organization led by the Chief AI Officer. Reporting to the Chief Marketing Officer (CMO) of Business AI, you will bring to market exciting innovation through innovative Product marketing for SAP Business AI across all solution areas. This includes leading launches, customer, and market research, defining the messaging and value proposition, commercialization, coordination of demos and enablement plans – in coordination with many teams across SAP. You will craft compelling narratives that map to our product disclosure to bring the best solutions for our customers with strong value propositions. You will work closely with Technical Product Management as well as Core Product Marketing across SAP's solution areas. You will also closely collaborate with Corporate Marketing, Communications, Field Marketing, Enablement and Learnings – to bring to life our launches and innovation across all Marketing channels.  

  

Experience: 

• Track-record of successfully launching new Cloud products, incl. defining and landing value proposition, messaging and positioning. 

• Excellent understanding of AI market trends, AI use cases and AI innovation landscape. 

• Experience with messaging to business decision maker audience and practitioners. 

• Experience managing projects and relationships with internal and external resources (e.g. agencies, multi-disciplinary teams, etc). 

• Ability to understand technical concepts products and market them to a business audience 

• Ability to articulate and present complex topics to a senior leadership audience. 

• Creativity building strong marketing and launch plans for the AI business unit in concert with all line of business product marketing teams.  

• Ability to execute and measure marketing tactics with stakeholders across all elements of a launch plan (e.g. communications, events, web, campaigns) and report back to senior leadership results and impact for the business. 

• Experience with business management across a portfolio and business unit. 

  

Requirements: 

• 7+ years of work experience; thereof 4+ years in product marketing 

• Bachelor’s degree (or equivalent); Master's/ MBA preferred. 

  

About the team: 

SAP’s newly established Business AI growth area brings together product development, marketing, go-to-market, and services teams into a dedicated end-to-end unit, led by a General Manager. In this set-up we focus on accelerating our AI foundation, scaling AI swiftly across our product portfolio, and driving customer adoption SAP Business AI. In doing so, we collaborate closely