Lead Product Manager, Identity DTC Growth

About Gen:

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives. 

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs. 

If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!

About the Role:  
Did you know there is a victim of identity theft every 3 seconds in the US? Companies and Cyberthieves track, target and profile you online; your name, address, websites you visit, location, passwords, bank accounts and credit cards are just some of the pieces of data you can leave behind or exposed online.  Gen’s Privacy and Identity team protects the personal data of millions of customers around the world from being abused or stolen.  Working in small, high-energy, driven teams of engineers, designers, go-to-market, and product owners you will develop innovative products to meet the dynamic threat landscape and leverage key technologies like AI to launch new services rapidly.   You will be responsible for growth of the business that maximizes customer and company value, finding the balance of new product offerings, and the ongoing performance of a suite of services.   

What You Will Do in This Role: 

• Customer Growth: Identifying strategic opportunities through comprehensive research, market analysis and understanding the GTM landscape. Oversee the end-to-end process, from testing and validating concepts via research and rapid experimentation, to launching minimum viable products (MVPs) for market validation, and finally, executing full-scale rollout and expansion across platforms and geographies.   
• Product Lifecycle Ownership: Strategically manage the product roadmap to optimize customer and company value, striking a balance between launching new services and enhancing existing ones. Collaborate closely with commercial teams to drive acquisition and retention, placing a strong emphasis on Net Promoter Score (NPS) and customer satisfaction metrics.  
• Leadership: Lead a group of Researchers, Design, Engineering, Marketing, and other PM peers across teams to innovate, design, spec, and build solutions that align to customer needs and drive growth for the Identity Protection business. Additionally, inform executives of progress, impediments, solutions and opportunities through presentations, memos on a regular basis.  
• Collaboration: Work closely with product leaders to influence overall product vision, strategy and prioritization using qualitative and quantitative data to support your opinion.  

What You’ll Need to be Successful in this Role  

This role requires a self-starter who enjoys working in a collaborative environment that emphasizes working in small cross-functional teams with UX and engineering teammates as one unit.  

• A track record of bringing consumer products to market and to achieve business growth over the past 8-10 years.  

• Experience working with regulated products and features.   

• Having experience growing a DTC business.  

 Business Case Development:    

• Ability to perform a range of business analytics ranging from problem/root cause identification to defining new business economics.  

• Experience securing resources and funding for products with ROI-based business cases.  

• Proficient in synthesizing insights and making informed decisions in situations where data may be incompl