US Velsipity Consumer Team Lead

OVERVIEW:

Velsipity is a priority brand within Specialty Care, approved in October 2023 for the treatment of adults with moderate to severe ulcerative colitis (UC). As a first‑line oral advanced therapy for patients who have not achieved adequate response to conventional treatments, Velsipity offers a differentiated solution in a competitive and rapidly evolving landscape.

Supported by a strong product profile, Pfizer’s leadership in GI, and a substantial unmet need in UC, Velsipity is positioned to become a key growth driver within the portfolio. A critical priority for 2026 will be accelerating patient activation and increasing awareness of Velsipity’s value proposition as a safe and effective oral treatment option.

ROLE SUMMARY:

The US Velsipity Consumer Team Lead will define and drive the strategic vision for the Consumer organization during a pivotal year for the brand. This leader will oversee all branded and unbranded consumer marketing efforts, guide the development of a new branded creative campaign (launching Q2 2026), and champion integrated, insight‑driven activation across channels.

The ideal candidate brings deep US marketing experience, a track record of advancing brand imperatives, and demonstrated success in consumer marketing and team leadership (formal or informal). This role will also function as a leader on the Velsipity US Marketing team and will represent on key enterprise initiatives. This role will directly lead a team of 3 marketers.

This role reports to the Velsipity Marketing Team Lead and partners closely with cross‑functional colleagues and agency partners.

ROLE RESPONSIBILITIES:

Strategy & Planning

• Serve as the strategic lead for all branded and unbranded patient activation initiatives.
• Create, own and manage the consumer omnichannel strategy inclusive of Social, Digital, CRM, and Patient Ambassador for both Branded and Unbranded advertising and patient education
• Lead development of new branded consumer campaign.
• Develop a deep understanding of the patient journey including needs, insights and the role of patient communications and identify the need to customize targeting based on geography
• Shape annual operating plan and tactical planning process for Consumer, ensuring alignment to brand priorities and activation goals.
• Oversee segmentation, targeting, and application of consumer insights to drive more personalized engagement.

Execution & Performance Optimization

• Optimize paid media strategy by shifting to more efficient digital channels and testing innovative opportunities to break through.
• Responsible for fostering a productive agency relationship and managing all projects within allocated budget, as applicable
• Partner with CMO organization on updates to the Velsipity digital ecosystem, including the DTC Go‑to‑Market pilot and migration of unbranded UC content to Pfizer for All.
• Monitor key promotional and media performance metrics and execute data‑driven optimizations to accelerate topline growth.

Leadership & Collaboration

• Build and maintain strong partnerships with cross‑functional collaborators across IIS, CMO, Medical Affairs, Regulatory, Legal, and Corporate Communications.
• Manage and develop a team of three direct reports, fostering accountability, growth, and cross‑functional alignment.
• Lead and oversee the Agency of Record (AOR) relationship and key external vendors to ensure strong delivery across workstreams.
• Offer leadership, mentorship and guidance to brand team members, proactively coach for performance and career growth, instilling excitement and rewards performance

BASIC QUALIFICATIONS

• BA/BS degree required, MBA or other advanced degree highly desirable
• 8+ years of pharmaceutical commercial experience including marketing; product positioning and branded experience is required 
• 5+ years of US marketing director experience with focus on Consumer Marketing experience
• Deep understanding of the US market dynamics including specialty channels
• Demonstrated success executing complex marketing programs that drive performance
• Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
• Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries and leading a high-performing team
• Innovative thinker who is excited by "pioneering" initiatives that may not have precedent
• Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior m