Marketing Specialist

Role Summary

The Marketing Specialist will report to practice leadership. The role will manage and grow our local brand presence. This individual will play a key role in engaging with patients and the community through social media, local outreach events, and website management. The ideal candidate has a strong understanding of digital marketing, excellent communication skills, and a passion for healthcare and community service.

Responsibilities

Digital & Social Media Marketing

• Create, schedule, and manage content across social media platforms (Facebook, Instagram, LinkedIn, X, etc.)
• Monitor engagement, respond to comments/messages, and foster community interaction
• Develop local campaigns to raise awareness of services, staff, and educational content

Website Management

• Perform minor updates to website content (e.g., bios, services, events, announcements)
• Collaborate with external web developers for technical updates as needed
• Ensure content is accurate, HIPAA-compliant, and reflects current services
• Work with an agency to develop and implement SEO/SEM content

Local Events & Community Outreach

• Coordinate participation in health fairs, charity events, and other community initiatives
• Organize in-office events (e.g., awareness months, educational sessions)
• Design and distribute marketing materials (flyers, brochures, event signage)

General Marketing Support

• Track and report on performance metrics (social media engagement, event turnout, etc.)
• Develop marketing calendars and collaborate with leadership on messaging

Maintain relationships with local organizations and referral partners

• Other duties as assigned to help drive our mission of improving the lives of everyone living with cancer.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience)
• 2+ years of experience in marketing, preferably in healthcare or related industry
• Proficiency with social media platforms and tools (e.g., Canva, Meta Business Suite)
• Familiarity with basic website content management systems (Acquia/Drupal a plus)
• Strong writing, editing, and communication skills
• Self-motivated, organized, and able to manage multiple projects at once

Graphic design experience is a plus

• This job description does not contain a full listing of activities, duties or responsibilities required of this role. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.