VP of Lifecycle Marketing

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action.

In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

About the role

MoneyLion is seeking a visionary VP of Marketing, focused on Lifecycle Communication to spearhead the evolution and growth of our Lifecycle engine. In this critical role, you will have the unique opportunity to refine and enhance our firmwide lifecycle marketing strategies from the ground up, driving strategy, innovation, and execution. We are looking for a seasoned leader with a proven track record in lifecycle marketing, coupled with a deep understanding of the financial services landscape. If you are a strategic thinker with a passion for driving customer engagement and delivering impactful solutions, join us as we redefine the future of financial services at MoneyLion.

At MoneyLion, we are on a mission to revolutionize financial empowerment, merging cutting-edge financial products with personalized financial education to guide Americans towards smarter financial decisions. Our ambition extends beyond traditional education; we aim to seamlessly integrate our customers' financial journeys with our diverse product suite, enhancing their financial well-being at every turn.

As VP of Lifecycle Communication, you will lead the next stage of growth and optimization of our lifecycle engine, setting a new industry standard for customer engagement. By leveraging deep customer insights and employing omnichannel communication strategies, you will drive product adoption, deepen engagement, and enhance utilization of our products and features.

Your role will be pivotal in achieving measurable outcomes: enhancing engagement rates with our communication touchpoints, boosting customer retention, increasing revenue, and maximizing the overall efficiency of our communication efforts through automation.

This is an opportunity to make a tangible impact on our customers' financial health and decision-making processes. Join MoneyLion and lead the charge in transforming how financial services intersect with customer engagement.

This role is located on-site 4 days a week at our headquarters in Chelsea, NYC.

Key Responsibilities

• Develop a Comprehensive Lifecycle Strategy: Craft an innovative lifecycle marketing strategy that aligns with MoneyLion’s objectives, focusing on enhancing customer engagement, driving product adoption, and increasing retention. Utilize market analysis, understand competitive positioning, and deeply grasp the needs of both channel partners and consumers.
• Spearhead Strategy Implementation: Lead the charge in executing the lifecycle strategy, ensuring it not only meets but sets new standards in the financial services industry. Provide differentiated solutions that precisely match consumer expectations and needs.
• Leverage Cutting-edge Technology: Identify and integrate leading-edge technologies and methodologies to revolutionize customer acquisition, retention, and engagement processes within the lifecycle framework.
• Translate Objectives into Actionable Initiatives: Convert strategic goals into specific projects and tasks, managing the entire product development lifecycle from concept through launch. Ensure the Lifecycle team is delivering on the business outcomes needed
• Collaborate Cross-functionally: Work closely with stakeholders across product, design, sales, engineering, marketing, finance, and analytics teams to craft compelling user experiences that drive engagement and satisfaction.
• Implement and Refine UX Strategies: Deploy user experience testin