Director of Marketing

JOB SUMMARY

 

Functions as the leader of the property’s marketing department for properties where marketing and programming drive the business needs of the hotels. Provides day to day leadership to marketing associates to achieve property marketing objectives with overall responsibility for driving top line revenues, hotel reputation in the market, and cut through guest experiences. Implements the brand’s marketing strategy and applicable brand initiatives in all aspects of the experience, especially the sales process. This role is also focused on building long-term, value-based partnerships that that enable the hotel to be a leader in the lifestyle space and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with continent and global brand marketing for regional and national promotions pull through. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International. Annually draft, present and execute marketing plans on property with a focus on delivering credible, tone-setting and revenue driving initiatives with a focus on delivering marketable W content that provides a return on investment to the owner and Marriott International.

 

CANDIDATE PROFILE

 

Education and Experience

 

Required:

• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 8 - 10 years experience in marketing or related professional area.

 

Preferred:

• 4 year college degree.

• Demonstrated skills in supervising a team.

• 10 plus years Experience in the lifestyle marketing world, fashion, music, design, and fitness experience a plus, demonstrating progressive career growth and a pattern of exceptional performance.

 

CORE WORK ACTIVITIES

 

Marketing Leadership

• Develops the annual strategic marketing and PR plan, as well as the marketing budget.

• Serves as a key leader on the hotel’s executive committee and drive brand and marketing culture throughout all facets of the business

• Represents marketing and maintain a tight connection to hotels business and financial goals with above property leadership and hotel ownership

• Manage marketing team where applicable

• Researches competitor’s sales and marketing team strategies to identify ways to grow occupancy and RevPAR and increase market share.

• Attends sales strategy meetings to provide input on weekly and overall marketing strategy.

• Crafts innovative marketing ideas and develops deployment strategies to continue to grow market share and fuel W’s cool

• Serves as the property marketing leader with General Manager, Ownership, Area Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.

• Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.

• Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.

• Interfaces with Field Marketing for support of hotel marketing strategy to drive ADR and revenue through hotel specific marketing, regional and national promotions.

• Owns agency relationships for execution of strategic marketing plan (i.e. PR, social).

• Performs other duties, as assigned, to meet business needs.

• Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.

 

Driving Marketing Excellence

• Working alongside B&F teams develops regular programming calendars, and key showcase Happenings.

• Develops initiatives around brand passion points driving guest experience and business goals.

• Understands the business goals and regularly appraise and evaluate initiatives.

• Supports the General Manager by coordinating crisis communications and leveraging field PR crisis team

• Conceptualizes and drives cut through regular programming with B&F and marketing teams that generate word of mouth and positive PR traction.

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