Manager, Ecommerce

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

We are seeking a highly skilled and results-driven Ecommerce Manager to join our dynamic team. In this role, you will be supporting many facets of multiple brand websites including footwear, apparel and intimate apparel categories. Your insights will drive decisions that enhance user experience, maximize conversion rates, and increase overall sales performance. This is an exciting opportunity to directly impact the growth of our digital business and contribute to shaping the customer journey on our ecommerce platform.

 

What You'll Be Working On

Ecommerce:

• Establish key relationships with third party ecommerce partners including fraud, package protection and returns solutions.
• Aid in technical and onsite SEO strategies in conjunction with content specialists.
• Support QA for feature and bug fixes with product and development teams.
• Ensure legal site content is updated including privacy policy, terms and conditions and cookie settings.
• Prepare and present weekly, monthly, and quarterly reports on e-commerce performance and provide actionable insights to senior management and external partners.
• Conduct market research and competitive analysis to inform strategic decisions and identify trends in consumer behavior.

Conversion Optimization:

• Lead content personalization of onsite assets in conjunction with merchandising team. Manage planning calendar, campaign setup, and share results with cross-functional teams.
• Partner with Product team to support A/B testing roadmap. Develop hypotheses, identify key metrics, and report on test results, making data-driven recommendations for optimization.
• Analyze user behavior using analytics tools (e.g., Google Analytics) to identify friction points and opportunities for improving the online conversion funnel.
• Partner with Product team on site enhancement / features roadmap.

Product Catalog Optimization:

• Manage reviews platform, identifying trends in product feedback. Share with merchandising and customer service teams to influence future product development and customer experience.
• Collaborate with merchandising teams on navigation updates, collection buildouts, and promotion support
• Brief and build custom landing pages for featured shops and stories

Must Haves

• 4 - 7 years of experience. 
• Experience with ecommerce platforms. Shopify knowledge is a plus.
• Familiarity with customer segmentation and personalized marketing techniques.
• Previous experience in a fast-paced, high-growth e-commerce environment. Portfolio experience across multiple sites is a plus.
• Solid understanding of e-commerce best practices, user experience principles, and digital merchandising strategies.
• Strong proficiency i