Director, Menu Strategy and Culinary Brand Innovation

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Eligible locations:
New York Support Center (225 Varick St. New York, NY)
Atlanta, GA Support Center (2 Ballpark Center, 800 Battery Ave SE Atlanta, GA)

Shake Shack is entering a new era of growth: accelerating Shack openings, expanding our footprint, and reimagining what culinary innovation can be. As we scale with ambitious growth targets, we need a visionary leader to help shape our calendar and innovation pipeline.  

The Director, Menu Strategy & Calendar Innovation oversees Shake Shack’s systemwide menu strategy and culinary innovation pipeline, leading a team of Brand Managers and serving as a strategic thought partner to executive leadership. This leader owns the integrated marketing and menu calendar across all core menu and LTO categories, with a focus on driving incremental sales and guest frequency, while reinforcing our culinary excellence. This candidate will define and drive the long-term menu roadmap for Shake Shack, bringing together consumer insights, culinary development, operations, and marketing to launch craveable, scalable menu platforms that differentiate Shake Shack in a highly competitive landscape.   

This role offers a rare opportunity to shape and scale a national brand during one of its strongest growth phases, while protecting the quality, identity, and soul that define the Shake Shack brand.  
 

Essential Job Duties and Responsibilities: 

​​Menu & Calendar Strategy:  

• ​Own the integrated menu and marketing calendar, including LTOs, seasonal items, core menu priorities, market tests, business targets, and promotions that deliver comp sales growth and guest excitement throughout the year. 

• ​Balance traffic, check, and profit objectives across windows while managing innovation risk and complexity.  ​ 
   

Culinary Innovation & Concept Development: 

• Lead the strategic direction, concept ideation, and development of new menu items and platforms that ladder up to brand and business goals. 

• Champion elevated ingredients, flavor-forward builds, and premium experiences that reinforce Shake Shack’s fine casual positioning and quality standards.   
   

Cross-Functional Calendar Integration:  

• Ensure the calendar is executable by partnering closely with Operations, Supply Chain, Finance, Digital, and Marketing to align on timelines, capacity, and guardrails. 

• Proactively identify operational and supply chain risks and adjust scope, staging, or phasing accordingly.   
   

Performance Management & Analytics: 

• Define, track, and socialize success metrics (e.g., sales lift, incrementality, guest satisfaction, profitability, and operational execution) for all tests and systemwide launc