Assistant Manager, Global Brand Marketing

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

About Us

Universal Pictures Home Entertainment (UPHE) markets and distributes NBC Universal’s film and television offerings across transactional digital and disc formats worldwide. Distributed lines of content include contemporary and classic productions within the company’s expansive entertainment catalog, spanning properties from Universal Pictures, Focus Features, DreamWorks Animation, Illumination, Universal Media Studios and Peacock, as well as from select third-party partners.

UPHE distributes through its own operations in parts of  North America, Europe, Asia Pacific and South America and through a variety of licensee partnerships across major territories around the world. The Company is leading the way in exploring innovative technologies and in developing and adapting dynamic new windowing strategies and other initiatives for the evolving global home entertainment market.

Its vast 4,000-plus title catalog is among the largest and most celebrated in the industry, comprising a wide variety of titles and genres. Among its most-prized properties are such franchise as The Fast and the Furious, Jurassic, Despicable Me, Minions, Mama Mia!, Downton Abbey, Shrek,  Back To The Future, Jaws, E.T. the Extra-Terrestrial and the legendary classic monster movies; recent films including Wicked, Oppenheimer and The Super Mario Bros. Movie; as well as such acclaimed television series as the Chicago and Law & Order franchises and The Office.

Job Description

As part of the Universal Pictures Home Entertainment (UPHE) Brand Marketing group, the Catalog Brand Marketing team is responsible for monetizing Universal's vast library of films on digital and physical formats globally, while collaborating with other groups across NBCUniversal.

The Assistant Brand Manager is responsible for providing valuable support managing tasks and projects and helping the team achieve organizational goals. The Assistant Brand Manager is also responsible for managing certain product releases and campaigns.

Working with the Senior Brand Manager, you’ll be the champion for catalog projects across the organization and with internal partners, including digital marketing, creative marketing, legal, sales, finance, operations, and more. Your main goal is to maximize the profitability of each release, while ensuring stakeholder needs are met. You will also own various ongoing processes and meetings to support the operations of the team.

This is a dynamic, challenging role with great visibility across the organization and exceptional learning opportunities.

Responsibilities

The Assistant Brand Manager day-to-day responsibilities include, but are not limited to:

Marketing / Strategy

• Execute marketing plans and products and submit creative asset requests.
• Create campaign P&Ls to pass greenlight and ensure profitability.
• Collaborate on strategic creative direction for products and marketing campaigns.
• Pitch catalog priorities and projects in various venues, from informal team calls to retailer presentations to large-scale sales meetings. Create and distribute sales sheets and PowerPoint slides.
• Consistently seek opportunities to maximize the Universal film library with new ideas to support key anniversaries, theatrical drafting, seasonal, new to format, etc. across both dig