Management Supervisor, Engagement Planning
AbbVieAbout the role
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Management Supervisor, Engagement Planning will manage a cross-functional, brand-level, shared-services team that supports marketing clients and agency Account teams by providing proprietary strategic insights (market, category, audience, etc); strategically driven promotional media planning and implementation; and associated analytics measurement and reporting. This team serves as a partner to PACIFIC agency teams with institutional knowledge and deep brand expertise.
Responsibilities
- Supervise a team of cross-functional employees, including insights strategists, media planners and buyers, and analytics specialists resourced to approved Scopes of Work
- Oversee all aspects of daily operations, including planning, delivery, and reporting of programs and metrics
- Serve as lead point of contact for daily operations of the Insights, Media, Analytics shared-services team
- Integrate internally with agency Account teams and marketing colleagues for full understanding of client and brand strategic imperatives
- Maintain external partnerships and stakeholders, including marketing colleagues, agency teams, publishing companies, digital partners, platform vendors, commercial partners
- Oversee development of strategic insights from proprietary data/information subscriptions and sources
- Oversee HCP media operations, including all planning, buying, management, and reporting responsibilities
- Oversee metrics and data reporting of marketing programs, dashboards, and social listening
- Comply with delivery of media data reporting per AbbVie SOPs · Provide internal education as center of excellence for industry trends and technologies for ag
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