Director of Demand Generation

Rhombus Power is purposefully transforming defense and global security enterprises with Guardian, our Artificial Intelligence platform for strategic, operational, and tactical decision-making at the speed of relevance.

We provide relevant, actionable, and AI-powered insights at each step in the defense decision-making cycle. Equipped with Guardian's AI-powered tools-- from infrastructure to data to insights -- our clients are able to solve their most complex, interconnected challenges and achieve decision and operational superiority. 

Come join our cross-disciplinary and world-class team that is delivering game-changing solutions to transform global security.

Learn more about Rhombus and watch a demonstration of Guardian, our AI Platform here:

https://www.youtube.com/watch?v=3PxY6su1Q-Q

https://www.youtube.com/@rhombuspower8558/videos

See the following articles to learn more about what we do:

https://www.rhombuspower.com/news-and-media

Location

Palo Alto, CA

Job Description

We are seeking a data-driven and strategic Director of Demand Generation to build and scale our pipeline generation engine. As a key member of our marketing team you will design and execute integrated demand generation programs that fuel our rapidly growing sales organization, targeting Department of Defense and Intelligence Community customers. This role requires a unique blend of enterprise B2B marketing expertise and understanding of complex government sales cycles.

Responsibilities

• Build and Scale Pipeline Generation Engine: Design, implement, and optimize a multi-channel demand generation strategy that consistently delivers qualified pipeline for our DoD and IC sales teams, with clear attribution to revenue outcomes.
• Drive Integrated Campaign Execution: Lead end-to-end campaign development across digital channels, events, ABM, email, and field marketing, ensuring alignment with sales priorities and government buyer behavior.
• Partner with Sales Leadership: Work closely with sales leadership to understand territory plans, account priorities, and pipeline gaps, translating sales needs into targeted marketing programs that accelerate deal velocity.
• Own Marketing Qualified Lead (MQL) and Sales Accepted Lead (SAL) Metrics: Establish and achieve aggressive pipeline targets, optimizing lead quality, conversion rates, and time-to-opportunity across the funnel.
• Execute Account-Based Marketing (ABM) Programs: Design and implement targeted ABM strategies for priority accounts and buying committees within DoD and IC agencies, partnering with sales on account selection, personalized engagement, and pipeline acceleration.
• Build and Lead High-Performing Demand Generation Team: Recruit, develop, and manage a world-class demand generation team, establishing clear performance metrics, coaching team members, and making difficult personnel decisions to maintain excellence.
• Leverage Marketing Technology Stack: Optimize and expand use of marketing automation, CRM, ABM platforms, and analytics tools to drive efficiency, personalization, and measurement across demand generation programs.
• Collaborate Cross-Functionally: Partner with Product Marketing, Content Marketing, and Sales teams to ensure alignment on messaging, lead routing, and closed-loop reporting. Translate content and positioning from Product Marketing into high-performing demand generation campaigns.
• Develop Government-Optimized Programs: Build demand generation programs tailored to government procurement cycles, security clearance requirements, and the unique buying behaviors of defense and intelligence agencies.
• Report on Pipeline Performance: Deliver regular reporting to executive leadership on pipeline generation, campaign ROI, cost per opportunity, and contribution to revenue, with clear recommendations for optimization and investment.

Qualifications

• 10+ years of demand generation experience in B2B enterprise software, with a proven track record of building pipeline generation programs that scale from $50M to $150M+ ARR.
• Account-Based Marketing expertise required: Demonstrated success designing and executing ABM programs targeting complex buying committees in large enterprise accounts.
• Team leadership experience required: Proven track record of hiring,