Senior Content Director, Yahoo Travel

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

We are looking for a strategic travel content leader to help shape the future of our travel content experience. This person will lead the editorial strategy for a content-first travel platform designed to guide users from inspiration to booking. With a strong understanding of travel behavior, editorial systems, and high-intent user needs, this individual will work hand-in-hand with product, SEO, commerce, and design teams to develop content and tools that inform, inspire, and ultimately help users book their best travel experience.

What You’ll Do

• Own the editorial vision and performance strategy for Yahoo Travel’s Destination Hubs and commerce content
   

• Partner closely with product and commerce teams to develop content experiences that support real booking behavior
   

• Build out a content system designed to convert — through trip planning tools, FAQs, travel deals, product recs, and more
   

• Create a scalable approach to travel deal storytelling, surfacing relevant flight, hotel, and package opportunities at the moment of planning intent
   

• Lead the editorial integration of content from licensed partners, travel creators, and Yahoo’s in-house team
   

• Oversee the production of multi-format content: longform explainers, creator Reels, shortform tips, podcasts, narrated itineraries, interactive modules
   

• Ensure all content formats help users progress through the planning funnel, with clear opportunities to click, save, share, or book
   

• Collaborate with SEO, design, social, commerce, and video to ensure content is discoverable.
   

• Build and manage a team of editors, writers, and content producers, aligned around content performance and booking behavior

What You Bring

• 10+ years of experience in digital travel editorial, including experience with content that drives bookings, purchases, or affiliate conversion
   

• Deep knowledge of the full traveler journey, from inspiration and research to decision and booking
   

• A track record of building content systems that are modular, structured, and performance-driven
   

• Experience working closely with product teams to shape UX/content tools, CMS workflows, and user flows around commercial goals
   

• Understanding of how to pair content with deals, incentives, and loyalty logic to drive action
   

• Familiarity with travel creators and how to surface their insights at scale while maintaining editorial integrity
   

• Strong grasp of GEO principles (Generative Engine Optimization) and voice-first design — even if we don’t lead with it in messaging
   

• Comfort analyzing performance data and user behavior to optimize content decisions

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, r