Marketing Coordinator

Description

General Summary

The Marketing Coordinator supports the marketing and sales teams in deploying marketing campaigns and programs to drive increased sales for King & Prince Seafood. This position collaborates across sales, R&D, category management and our marketing agency partner to complete effective customer-driven projects on-time and within budget. 

On-site position.

Essential Duties and Responsibilities

• Coordinates K&P social media channels (Facebook, Instagram, LinkedIn, Twitter, and Pinterest) to drive customer and broker engagement. Manages the calendar, develops content, organizes photography, creates graphics and monitors reporting      against goals
• Stays current on the social media trends and channels within the food service industry
• Manages the fulfillment center (Fish Tank) including shipping materials to sales agencies, maintaining inventory, and tracking spending vs. budget 
• Assists with the Customer Relationship Management (CRM) tool for day-to-day tasks; serves as a resource with sales and broker agencies
• Contacts customers and follows-up with sales team to keep the selling cycle moving
• Creates presentations for the sales team to secure new business
• Assists with executing the annual marketing calendar in collaboration with advertising agency to hit timelines within budget
• Manages, develops, and produces POS materials and coupons
• Assists with updating corporate website for new content to align with social media initiatives
• Plans and produces email newsletters (Culinary Connection, Broker Brief and Seafood Master)
• Other duties as assigned

Requirements

• B.A./B.S. degree in Marketing or related business degree
• 1-2 years related experience
• Proficient with MS Excel Spreadsheet, MS Word, Power Point. Ability to learn InDesign.
• Excellent organization, project management and follow-up skills
• Thrives in a fast-paced environment with a sense of urgency
• Passion for marketing, customers & seafood
• Creativity and social media skills are essential 
• Strong communication and relationship building skills