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Director, Retail Media Partnerships/Sales (CitrusAd)

Publicis Groupe
Japanfull_timeVerifiedPosted 21 Mar 2023

About the role

<h3>Company Description</h3><p>CitrusAd</p><p>Launched in 2017, CitrusAd was purposely built with a retailer-first focus creating incremental revenue opportunities through a best-in-class technology platform and a services division to create and develop leading Publisher Monetization programs. This winning combination of tech and highly experienced services allow us to unleash the potential of online shelf space, where CitrusAd effectively turns retailer websites into highly targeted and effective marketing platforms - changing the way in which retailers, advertisers and customers manage and experience e-commerce.</p><p>In September 2021 CitrusAd was acquired by Publicis Groupe (FTSE 100 Company) the third-largest communications Groupe in the world. We are now proud to be part of their overall Global Media business, delivering excellence in eCommerce. While Publicis Groupe is majorly made up of communications, media, and health agencies, Publicis has created a product hub, this is Epsilon, and CitrusAd is the retail media arm of Epsilon.</p><p>We’re committed to fuelling our team members’ passion for creativity, community involvement and work/life balance.  After all, it’s our people that take us from great to incredible. If you thrive in a creative, fun, teamwork atmosphere, this job may be for you!</p><h3>Job Description</h3><p><strong>Direct Reporting Line:</strong></p><p><strong>SVP Client Service APJ</strong></p><p><strong>Employment Type:</strong></p><p>Full-time – Permanent</p><p><strong>Role Purpose:</strong></p><p>We are looking for a Director Retail Media Partnerships/Sales as a part of our growing media network team. You will be working on a foundation client in Tokyo, Japan. We are excited to be partnering with one of the largest retailers in Japan to help launch their retail media offering. You will play a lead role in implementing and launching the CitrusAd platform. As a senior member of the CitrusAd team you will also play a leadership role supporting other team members based in Japan and working closely with our retailer partners, their suppliers, and internal teams to help active media programs in the platform and answer questions. Experience in retail media and managing external relationships is required, with specific experience in Japan a must.</p><p><strong>Responsibilities and duties:</strong></p><p>·        Lead day-to-day interactions with network retail partners</p><p>·        Work cross-functionally with internal team to activate retailer leads</p><p>·        Identify and advise retailers on ways to grow their ad monetization by opening up new slots for ad placement</p><p>·        Work with retailers to activate internal merchant dollars and find supplier dollars to grow partnership</p><p>·        Establish monetization goals with retailer partners and work with the retailer in order to attain goals</p><p>·        Develop key relationships at the retailers to grow digital ad program, including but not limited to, merchant team, ecommerce team, marketing team, ad monetization owners, etc.</p><p>·        Coordinate with legal on any contracts or documentation required</p><p>·        Partner with retailer and marketing to develop and present key insights, case studies and educational material to drive advertiser engagement.</p><p>·        Partner with Finance to manage all commercial reporting, develop insights and present trends and learnings to retailer.</p><p>·        Establish and manage weekly business meetings internally &amp; externally</p><p>·        Provide Weekly Executive Updates both internally and externally</p><p>·        Establish and manage Quarterly Business Review for each retailer</p><p>·        Work with retailers on continuous education / adoption of CitrusAd Dash</p><p>·        Generate revenue and strive to exceed target quota</p><p>·        Utilize existing networks &amp; intelligence tools to identify &amp; contact prospective brand and agency contacts</p><p>·        Dissect each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship</p><p>·        Run both virtual and in person demonstrations of the platform to highlight benefits and ease of use to both brands and key retailer contacts</p><p>·        Analyze campaign performance statistics and recommend performance enhancements</p><p>·        Collaborate with internal teams (customer success, technical account management, support, analytics, finance and senior management) to ensure a seamless experience for both the retailer &amp; suppliers</p><h3>Qualifications</h3><p><strong>Work Experience and skills:</strong></p><p>·        7+ years’ experience in advertising, media sales and/or business development (min 3 yrs working in Japan)</p><p>·        Strong understanding of CPG environment either through direct sales experience or similar exposure</p><p>·        Comfortable with

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Publicis Groupe

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