Media Manager (Retail Media Planner)

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What We Are Looking For:

The Media Manager (Retail Media Planner) will be responsible for planning, negotiating and executing omnichannel media strategies across several retail media networks. You will be able to manage daily planning and analysis, while maintaining strong relationships with internal teams, publishers and partner agencies.

What You'll Do:

• Assist in omnichannel retail media strategy development and execution for a large CPG client's commerce efforts
• Develop and share POVs on new client opportunities
• Manage the daily oversight of campaign activities
• Manage campaign authorizations, budgets, reconciliations
• Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met
• Interact daily and maintain rapport with retail media networks and vendors
• Analyze research data and media/marketing information; shares information with clients
• Monitors and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Monitor and track media spend, compare against client budget, and alert team of any discrepancies
• Developing an understanding of new/emerging media developments and sharing with the broader team internally

Who you are

• Strong communication skills, both verbal and written
• Keen attention to detail and problem solving skills
• Able to build relationships across the team, department, vendors and clients
• Proactive and collaborative approach, anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team

What You'll Need:

• 1-3 years of media planning experience in an agency setting
• Retail Media/Commerce experience highly preferred, but digital media experience also considered
•  Experience partnering with cross functional team members including account management, project management, strategy, and creative

What we offer: 

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and W