Director, Advancement Marketing Strategy

The Director, Advancement Marketing Strategy is responsible for developing the Advancement Marketing Strategy through developing and implementing an annual marketing plan, creating and refining a cohesive brand voice and messaging, producing multi-channel marketing campaigns for various alumni initiatives, and continually measuring and refining the marketing approach. This role will be responsible for managing and developing projects that inspire and engage the Babson community, strengthen fundraising and engagement initiatives, and promote the Babson brand. In collaboration with members of the Advancement team, this role will balance long term goals with short term execution and create and distribute Advancement marketing campaigns, annual fund and major gift communications, print pieces, email marketing, campaign materials, alumni engagement and event opportunities, and other forms of digital and print communications. In addition, this role is also responsible for writing and art direction as well as tracking and analyzing data to make informed decisions.

WHAT YOU WILL DO

• Lead, develop, and implement a holistic Advancement Marketing strategy to drive alumni engagement, increase annual fund participation and major gift support, highlight Advancement initiatives, and ensure widespread communications regarding Advancement and the Babson brand.
• Work closely with the Director, Advancement Operations & Strategic Projects to lead all projects for Advancement Marketing which includes creating an effective process to track, edit, monitor, and execute all projects in a timely, organized fashion; ensuring that all visual elements and messaging inspire and engage donors, and are in alignment with the Babson brand and College brand guidelines; and using project management system to record and maintain project details, and appropriately streamline and reduce workflow inefficiencies.
• Create, write, edit, and distribute creative and persuasive content that is aligned with core messaging for all Advancement channels and constituents.
• Oversee campus-wide digital calendaring and collaborate with colleagues across campus to manage communication partnerships that support the goals, campaigns, and initiatives of Advancement.
• Create and refine high-quality, compelling presentations, graphics, and related materials to highlight and promote Advancement events and initiatives.
• Establish and maintain relationships with a professional presence, build strong working relationships with design and editorial counterparts within the Office of Marketing’s Creative Services team; oversee relationships with vendors.
• Responsible for driving the strategic recommendations for the ongoing planning and enhancements of Advancement communications.
• Build the strategic roadmap for emails and journeys in Salesforce Marketing Cloud, bringing together consultation and tactical subject matter expertise in email marketing best practices and work with Operations Specialist to actualize.
• Design, streamline and optimize Salesforce Marketing Cloud journeys, including building and filtering audiences
• Provide training and development of staff to ensure that they articulate creative strategies and communicate ideas effectively to individuals across all areas of Advancement and ensure growth and development of staff.
• Lead and manage the social media outreach and website content, maintenance, and user experience.
• Manage and maintain the Babson Street section of the website, conducting bi-annual outreach to ensure business listings remain current, and collaborate with the Alumni team to develop and implement communication strategies that encourage new additions to the site.
• Assume additional responsibilities as required.

YOUR TEAM WILL INCLUDE

Digital Marketing Manager

WHAT EDUCATION AND SKILLS YOU WILL NEED

Bachelor’s or Master’s Degree in communications, marketing, or related field

A minimum of 10+ years of relevant work experience.

Marketing Cloud Email Specialist and Marketing Cloud Consultant certification required

Must have superior written and verbal communication skills.

Must have excellent project management skills and attention to detail.

Must have experience using content management systems.

Must be proficient in MS Office. Experience with Photoshop, Illustrator and/or InDesign a plus.

Must have a keen interest in the latest developments, industry trends, and best practices for digital marketing and social media.

Must be able to multitask in a fast-paced environment.

Must be team-oriented and self-motivated, with the ability to think creatively and analytically.