Director, Brand Ops, Performance Media + Growth & Lifecycle Marketing

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Director, Brand Operations (Performance Media + Growth & Lifecycle Marketing) is a digital native, key driver of efficient operations and is a highly effective, production savvy project professional responsible for the creation of compelling creative across a diverse mix on channels for NBCU’s streaming platform, Peacock and it’s key programming.

This position requires excellent production management skills across video, paid social, digital and design, plus the ability to track versioning across deliverables. Exceptional communication, organization, strategic planning and prioritization skills required. The successful candidate should have demonstrated an ability to foster strong relationships while delivering project goals in complex matrixed settings. 

This position will report to the Senior Director of Brand Creative Operations and will manage a team of project managers.  An ability to lead with empathy, empower a team and influence stakeholders with authority to keep production moving forward is a must.

The Director would be responsible for providing support to the end-to-end creative development and delivery of AV and static content to support acquisition and retention workstreams. For the Performance Media responsibilities, it includes managing the creative production of paid social, display, programmatic, digital video, etc. The role will also be the creative strategy operations and planning partner for the performance media marketing team – including a solid understanding of performance media data to enable creative testing and optimization.

For the Growth & Lifecycle Marketing responsibilities, it includes managing the creative production of the retention focused on-platform creative workstream of up to 30 monthly video promos and the always-on CRM needs. It also includes supporting effort arounds around marketing product features and promotional offers.

• Lead all facets of creative development from production through to delivery for all workstreams
• Manage project planning, timelines, and budgets with the goal of delivering world-class creative on time, on budget and with minimal error.
• Facilitate ownership over the entire campaign process, including tracking, versioning, approvals, and delivery of all fina