Director, Field Publicity & Promotions - Focus Features

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

Focus Features is seeking a strategic, creative, passionate, and highly collaborative publicist to lead field publicity and promotional efforts as a critical part of the film team.  This role partners closely with cross-functional stakeholders to develop and execute integrated regional campaigns that drive awareness and engagement. The Director will be responsible for identifying market opportunities, shaping regional publicity and promotional strategies, and executing creative, impactful activations that support overall campaign objectives. This includes overseeing press outreach, promotional partnerships, grassroots programs, word of mouth screenings, talent appearances as part of PA tours, regional festival efforts and experiential engagements. The ideal candidate possesses deep knowledge of regional media landscapes, strong industry relationships, exceptional organizational and project management skills, and a passion for independent and specialty film.

Essential Responsibilities:

• Develop and execute integrated regional publicity and promotional campaigns in partnership with the film publicity team lead and cross-functional stakeholders, including grassroots initiatives, in-market partnerships, word-of-mouth activations + experiences including screening programs, PA tours, festival activity.
• Identify campaign extensions that reach specialized audiences including but not limited to Faith, LGBTQIA+ and Multicultural communities, and other key audience segments aligned with film-specific strategies.
• Lead the creation and production of promotional campaign materials in collaboration with Brand Marketing and Partnerships teams to ensure alignment with overall film strategy and creative direction.
• Serve as the primary liaison for field publicity and promotional agencies, providing strategic direction, communicating campaign priorities, overseeing execution, and approving promotional initiatives, screenings, advertising materials, and agency recommendations.
• Oversee promotional activities across assigned markets, including securing radio, television, print, digital, retail, and community-based partnerships; managing promotional screenings; and supervising screening logistics and staffing.
• Plan and execute regional press days, talent appearances, and promotional tours, including schedule development, talent liaison, travel coordination, vendor management, and on-site event oversight.
• Identify, negotiate, and execute grassroots and community-based marketing initiatives that drive audience engagement and support campaign objectives.
• Lead regional publicity efforts by cultivating relationships with local media, coordinating participation in press junkets and promotional tours, facilitating interview opportunities, distributing publicity materials, and securing coverage across broadcast, print, radio, and digital platforms.
• Oversee planning and execution of promotional tours and radio interview programs, including scheduling, logistics, travel coordination, and talent support.
• Monitor and track regional media coverage, compile daily publicity updates, and provide insights and recommendations to internal stakeholders.
• Manage promotional partnerships and maintain accurate tracking of confirmed and prospective media, promotional, and marketing partners.
• Compile and distribute campaign performance repo