Sr. Director, Global Product Marketing

Here at ThreatDown, we believe that when you’re free from threats, you’re free to thrive. It all started in 2008 with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment in time a product was born for all people, with a mission to rid the world of malware. Our product has since grown and evolved, from removing malware, to protecting devices, to ever-changing prevention.

About ThreatDown

ThreatDown is redefining cybersecurity for growing businesses with solutions that stop ransomware, malware, phishing, and AI-powered attacks. Our platform is trusted, intuitive, and built for lean IT teams that need speed without complexity. At ThreatDown, you’ll join a team driven by innovation, resilience, and a passion for empowering businesses to thrive securely. If you're ready to make a real impact in cybersecurity, we’d love to meet you.

ThreatDown is looking for..

A Senior Director, Product Marketing to serve as the executive leader responsible for defining, scaling, and operationalizing our global product marketing strategy. This role will shape the company’s market narrative, sharpen competitive differentiation, and ensure world-class go-to-market execution across our cybersecurity portfolio.

Reporting into executive marketing leadership and partnering closely with Product, Revenue, Customer Success, Sales Enablement, and Demand Generation, this leader will align market insights to business strategy—translating innovation into revenue impact. You will build and mentor a high-performing product marketing organization while acting as a key voice in strategic planning, portfolio prioritization, pricing and packaging, and analyst engagement.

This is a highly visible, cross-functional leadership role designed for a strategic operator who thrives at the intersection of market insight, storytelling, and commercial execution.

Target Compensation: $200K Annually

What You Will Do:

• Own and evolve the company-wide product marketing vision aligned to ThreatDown’s long-term growth strategy.
• Define and continuously refine differentiated positioning and messaging frameworks across target personas (CISOs, IT leaders, MSPs, VARs, and mid-market decision-makers).
• Translate complex security technologies (endpoint protection, EDR/MDR, threat detection and response, AI-driven security) into compelling, customer-centric narratives.
• Shape portfolio strategy in partnership with Product leadership, influencing roadmap prioritization with market and buyer insights.
• Lead end-to-end global GTM strategy for major product launches, feature releases, pricing and packaging updates.
• Establish scalable launch processes, success metrics, and post-launch accountability tied to pipeline, adoption, and revenue outcomes.
• Ensure messaging consistency across campaigns, web, sales, partners, and field marketing.
• Partner with Demand Generation to translate positioning into high-performing programs that drive awareness, engagement, and conversion.
• Build and institutionalize competitive intelligence frameworks that directly impact win rates and field effectiveness.
• Lead win/loss analysis, customer research, and usage insights to inform strategy and improve market positioning.
• Represent ThreatDown with industry analysts and influencers, strengthening market credibility and category leadership.
• Deliver executive-level sales enablement strategies, including playbooks, battlecards, pitch decks, objection handling guides, and training.
• Partner with Revenue leadership to improve deal velocity, competitive win rates, and average selling price.
• Ensure the field is confident, equipped, and aligned to our core value narrative.
• Build, mentor, and scale a high-performing product marketing team.
• Establish operational rigor, prioritization frameworks, and scalable processes to support rapid growth.
• Serve as a strategic advisor to executive leadership, contributing to annual planning and long-range growth strategies.

Skills You'll Need to Have:

• 12–15+ years of B2B SaaS product marketing experience, with deep expertise in cybersecurity (endpoint security, EDR/MDR, threat detection and response, managed security services).
• Proven