Enterprise Email Marketing Lead (Salesforce Marketing Cloud)

About Us

Capital Bank N.A. is headquartered in Maryland and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ: CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting-edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey.

Position Purpose

The Email Marketing Lead owns the email channel across Capital Bank’s enterprise marketing organization. This role is responsible for planning, building, deploying, and optimizing email campaigns that support marketing initiatives across multiple lines of business. 

This is a hands-on role responsible for managing email campaigns from strategy through deployment and performance analysis. The Email Marketing Lead works closely with line-of-business marketing teams to understand campaign goals and then develops the email strategy, builds the campaigns in Salesforce Marketing Cloud, schedules and deploys communications, and monitors performance. 

This role ensures that email campaigns are executed accurately, delivered on schedule, and continuously improved through data-driven optimization. 

The Email Marketing Lead also manages the enterprise email calendar and serves as the internal subject matter expert for the email channel. 

Over time, this role will play an important part in maturing Capital Bank’s lifecycle marketing capabilities as the email program continues to evolve. 

Position Responsibilities

1. Enterprise Email Channel Ownership 
   • Serve as the enterprise owner of the email marketing channel across Capital Bank’s marketing organization. 
   • Manage email communications that support multiple lines of business including Opensky, mortgage, commerical and Windsor Advantage. 
   • Maintain the enterprise email campaign calendar to coordinate communications across teams and prevent conflicting sends. 
   • Establish operational standards for email campaign execution, testing, and performance tracking. 
2. Campaign Strategy 
   • Work with line-of-business marketing teams to understand the goals, target audiences, and objectives of marketing initiatives. 
   • Develop the email strategy that supports each campaign or initiative. 
   • Determine segmentation, targeting, send timing, and campaign structure based on available customer data and past campaign performance. 
   • Identify opportunities where email can improve campaign performance or increase customer engagement. 
3. Campaign Execution & Deployment 
   • Build and deploy email campaigns using Salesforce Marketing Cloud or an equivalent enterprise email platform. 
   • Configure targeting, audience segmentation, and personalization settings within the platform. 
   • Build automated or triggered email journeys when campaigns require them. 
   • Manage campaign scheduling, quality assurance checks, and final deployment of all email communications. 
   • Maintain the enterprise email send calendar and coordinate campaign timing across multiple teams. 
   • Ensure campaigns are built correctly, including targeting logic, links, tracking parameters, and rendering across devices and inbox providers. 
   • Monitor campaign deployment to confirm successful delivery and proper execution. 
4. Campaign Performance & Optimization 
   • Monitor the performance of all email campaigns across the organization.
   • Analyze engagement and conversion metrics to understand campaign effectiveness. 
   • Identify opportunities to improve performance through segmentation, testing, or campaign structure changes. 
   • Design and execute A/B tests to improve subject lines, messaging structure, send timing, and other campaign variables. 
   • Provide campaign performance reporting and insights to marketing stakeholders.
5. Email Platform Management