Senior Manager, Creative - Sr. Copywriter, (Concept & Copy) Services Brand Campaigns

Position Summary...

What you'll do...

About us: Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive omnichannel brand design systems that meet customer needs and drive business objectives while keeping our Fortune #1 brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all.

We are positioned as an internal creative agency hyper-focused on the customer experience across all channels, categories, campaigns, and touchpoints. We are ruthlessly focused on our customers, insight-driven creative strategies, and integrated solutions that build the brand and grow the business.

We value talent, diversity, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping all people save money and live better.

Overview:

We are seeking a self-starting and experienced Senior Copywriter to concept and execute stories that translate across multiple channels including 360 full-funnel paid, social, digital, email, site, print and in-store. The ideal candidate will have a strong background in advertising, copy writing and creative storytelling. This role requires experience crafting big ideas rooted in human truths and collaborating with partners using a blend of strong leadership and hands-on creative expertise. This role works collaboratively with other team leads (within creative & cross-functionally) this role focuses on primarily Express & Subscriptions service-led campaigns and may flex onto other work as needed.

Key Responsibilities:

• Collaboration: Ideate, create, and execute 360 campaign creative across all channels (owned & paid) inspired by creative and business briefs.
  • Pursue ways that we can work better, faster.
  • Manage projects that are on-brief and polished, mitigating feedback, ultimately keeping workstreams on track.
• Trend Analysis: Stay informed about industry trends, emerging technologies, culture and consumer behaviors to inform creative decisions and maintain our brand’s competitive edge.
• Quality Assurance: Maintain high standards of quality and craft throughout the design and implementation process, ensuring that the final output meets or exceeds expectations.
• Consistently applies our brand voice and visual ID guide best practices and standards for brand and seasonal connectivity, attribution and impact. 
• Project Oversight: Manage lifestage and seasonal projects from conception to completion, ensuring timely delivery and alignment with strategic objectives.

Qualifications

• Bachelor’s degree in creative writing, advertising, or related field
• 5+ years copywriting experience in professional advertising agency in a senior role.
• Proven track record of creating successful 360 campaigns.
• Exceptional portfolio showcasing creative writing and conceptual thinking.
• Proficiency in industry-standard creative tools and software including the Adobe Creative Suite, Microsoft Office, Google Slides, and Figma.
• Strong leadership, communication, and interpersonal skills, with the ability to inspire and motivate partners and connect across Walmart Creative Studio.
• Experience working in a fast-paced, high-stakes environment leading campaigns.

Reporting:

• Reports to Associate Creative Director, Services Brand Campaigns
• Individual Contributor

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage.