Marketing Specialist, Demand Generation

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

Role Overview
The ZoomInfo Demand Generation team is looking for a highly organized and proactive marketer to help execute and optimize demand programs that drive engagement and pipeline.

This role is focused on the hands-on execution and operational management of key marketing programs, with some support for strategy, testing, and process improvements. You’ll work across cross-functional teams to ensure programs run smoothly, assets are optimized, and campaigns are operationally efficient. This is a great opportunity for a detail-oriented marketer to grow in a high-impact, fast-paced environment while contributing directly to pipeline and revenue growth.

What You’ll Do:

PROGRAM EXECUTION

• Manage end-to-end execution of webinars and digital programs
• Support program setup in webinar platforms, marketing automation tools, and CRM
• Facilitate copy and promotional asset creation for webinars and digital programs - become the master of our personas and messaging that resonates with them.
• Coordinate with external Partners/Vendors, Sales, Content, and other stakeholders to ensure smooth program execution
• Help maintain a calendar of marketing programs and speaker bench
  
  

OPERATIONS & OPTIMIZATION

• Integrate webinar content into nurture campaigns and evergreen marketing motions
• Revamp outreach sequences (email/call) for demand generation programs
• Support A/B testing for emails, webinar programs, and other digital campaigns
• Operationalize handraisers and leads generated from webinars
• Assist with direct mail campaigns for webinars and other cross-functional digital channels
• Track program logistics, timelines, and deliverables across campaigns
• Maintain program templates and repeatable processes for the marketing team
• Help scale the marketing team’s operational efficiency through process improvements
• Oversee QA of content, promotions, while ensuring accurate reporting and thorough documentation of program details and results

REPORTING & INSIGHTS

• Track program performance using webinar platforms, Marketo, Salesforce, and Tableau
• Support reporting on engagement, pipeline contribution, and other KPIs
• Help identify opportunities to optimize campaigns based on data and performance metrics
  
  

What You Bring:

• BA/BS in Marketing, Communications, or related field
• 2-5 years of marketing experience, preferably in B2B SaaS
• Hands-on experience managing webinars, digital campaigns, or multi-channel programs
• Familiarity with marketing automation tools (Marketo preferred), CRM systems (Salesforce), and webinar platforms (Sequel, ON24, etc)
• Strong organizational skills and attention to detail
• Comfortable managing multiple programs and stakeholders simultaneously
• Ability to analyze program performance and suggest improvements
• Excellent written and verbal communication skills
• Proactive, team-oriented, and able to execute with minimal supervision
• Curious and adaptable, with a willingness to learn new tools and tactics

 

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Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.$59,500—$93,500 USD

About us: 

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

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