Senior Technical Product Marketing Manager

About commercetools

Real innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people.

Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers. The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked. Together they are the engine of commerce innovation today.

At commercetools, we power the next era of commerce for our customers. Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world’s most ambitious companies experiment, scale, and grow without limits.

Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own.

The Opportunity

commercetools is seeking a Senior Technical Product Marketing Manager to lead the positioning, messaging, and go-to-market strategy for the commercetools Platform (the foundation and technical backbone of all our offerings), as well as related add-on products (Payment Hub and AI Hub) and ecosystem enablers (Agent Gateway, integrations and connectors).

This role requires a strong hands-on understanding of modern AI platforms and architectures. You will work closely with Product and Engineering on AI-powered capabilities, including large language models (LLMs), agentic systems, model orchestration, and AI platform integrations. Success in this role depends on being AI-literate enough to understand how these systems work, not just how to market them.

You’ll help define and communicate the value of our connected commerce ecosystem, empowering customers, partners, and developers to innovate faster and smarter.
You will be creative in explaining complex technical concepts to a breadth of personas with various technical aptitude levels, analytical in using available data and research to determine positioning and messaging that resonates, and communicative in leveraging internal knowledge bases to understand our product offering fully. 

You’ll translate complex, technical concepts, from composable architecture to next-generation agentic commerce into compelling stories that inspire adoption and differentiation in the market. Working closely with Product, Engineering, and GTM leadership, you’ll shape how we bring innovation to life across our portfolio.

Your Impact

As our Senior Technical Product Marketing Manager, you’ll support the Product Marketing team by leading cohesive narratives and go-to-market strategies across the commercetools Platform, add-on capabilities, and ecosystem enablers, highlighting business and technical value for multiple audiences.

You will:

• Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth
• Lead messaging and GTM for add-on capabilities across the Platform, Payment Hub, AI Hub, Agent Gateway, integrations, and connectors, ensuring cohesive narratives that highlight business and technical value
• Articulate and evangelize the vision of agentic commerce, helping customers and partners understand how emerging AI concepts and autonomous agents are transforming the future of digital commerce
• Translate complex AI platform concepts, including LLMs, agent orchestration, MCP/ACP-style protocols, model routing, tool invocation, and API-driven orchestration, into clear, differentiated value propositions for technical and business audiences
• Develop a deep understanding of our customers, partners, and developer audiences, uncovering insights that inform messaging, content, and product direction
• Own joint value propositions with strategic partners (Google Cloud, Microsoft Azure, AWS, MongoDB, and others) to amplify our technical credibility and ecosystem advantage
• Drive joint value propositions with technology partners (Microsoft, OpenAI) and ISVs
• Partner with Product and Engineering to shape launch strategies for new platform capabilities, integrations, and AI-powered features, understanding architectural trade-offs, constraints, and real-world implementation considerations
• Drive adoption and enablement through clear, technically grounded content from sales collateral and demos to customer stories and industry thought leadership
• Partner across GTM, Product, and Marketing teams to align on strategic priorities, messaging, and launch