Director, Media Relations

Overview

Be inspired.  Be rewarded. Belong. At Emory Healthcare. 

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be.  We provide: 

• Comprehensive health benefits that start day 1 
• Student Loan Repayment Assistance & Reimbursement Programs 
• Family-focused benefits  
• Wellness incentives 
• Ongoing mentorship, development, and leadership programs  
• And more 

Work Location: Atlanta, GA

Description

• The Director of Media Relations develops and leads integrated and strategic media relations initiatives to advance Emory Healthcares mission and vision across the enterprise.
• Reporting to the Vice President of Media Relations, the role is responsible for generating positive and innovative story ideas and content highlighting Emorys clinical advances, research breakthroughs and inspiring patient profiles.
• The Director will oversee a team of media relations professionals, all working to position Emory Healthcare as a national leader in health care and academic medicine.
• The ideal candidate has strong experience working in the media/journalism and in media relations public relations/communications or another similar role managing high-performing teams and media relations campaigns.
• Leadership and Management:
  • Develop, shape and execute comprehensive media relations initiatives and plans to support the systems institutional priorities for its hospitals, outpatient clinics and service lines
  • Mentor and lead a team of media relations professionals who provide strategic support to Emory Healthcares service lines, departments and divisions
  • Align and promote Emory Healthcares strategic goals and values across local, regional, and national media platforms
  • Counsel senior leaders/management teams regarding impacts of working with the media, and benefits of storytelling
• Collaboration, Communication and Integration:
  • Collaborate and integrate with marketing, internal communications, government relations and other Emory Healthcare and Emory University departments to develop high-impact media campaigns showcasing unique, first, only stories that set Emory Healthcare apart from others
  • Ensure that all media relations plans support the key objectives in growing business, and that content is consistent with the overall Emory Healthcare brand
  • Collaborate with in-house multimedia video and photography team to advance storytelling and support high-priority events and strategic initiatives
  • Maintain open and effective communication with all stakeholders, both internally and externally
• Tactical Responsibilities:
  • Cultivate strong working relationships with local, regional and national news media outlets
  • Be familiar with and train regularly on system-wide crisis communications protocols and preparedness plans
  • Write, edit and distribute press releases, pitches, media advisories and other content for media
  • Provide media training to physicians, staff and leaders to instill confidence in on-camera presence for interviews and other speaking engagements
• Operational Excellence:
  • Coordinate and supervise on-site media and production company shoots including interviews, b-roll and photos to ensure minimal disruption to clinical activities
  • Frequently monitor local, regional and national news media content, news cycles and health care trends
  • Maintain familiarity with various media outlets locally, regionally and nationally to keep abreast of trends and market data

MINIMUM QUALIFICIATIONS:

• Bachelors degree in a marketing/communications discipline, such as journalism, mass communications, English, public relations, marketing, political science or a related field
• Minimum eight (8) years of experience working in journalism, communications, marketing, media relations, public relations or crisis management

Skills:

• Proven leadership experience managing and developing high-performing teams
• Demonstrated success advising executive leadership and developing integrated media relations strategies

Preferred Experience:

• The ideal candidate has demonstrated success in leading successful media relations, communications, public relations or similar teams preferred, as well as success in implementing media relations strategies and campaigns for large o