Director, Media Relations

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. We bring the full passion and power of our people to every engagement, magnifying artists’ impact and helping them build the career of their dreams.

ADA’s marketing team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels -- as well as cross-functional ADA and Warner teams -- to bring artist campaigns life via publicity, fan engagement, commercial marketing, and beyond. ADA’s Director, Media Relations will drive press and communications strategy for the Label Services artist roster and company brand.

Your role:

ADA’s Director, Media Relations, will lead publicity efforts in the United States for a roster of artists and the company brand across digital, social, print, podcasts, and TV outlets. You will partner with artists, labels, and internal teams to define artist branding and messaging, marketing strategies, and media targets for album campaigns. You will leverage a personal network of media contacts and partner with independent publicity agencies to secure artist coverage and opportunities. You will also collaborate on corporate communications for ADA including signing announcements and trades features. To be successful in this role, you will have a well-rounded background in music publicity, creative problem-solving skills, and a deep understanding of consumer marketing and cultural trends.

Here you’ll get to:

• Develop and execute tailored media campaigns for ADA Label Services artist releases across genres (eg. pop, alternative, hip-hop)
• Expand and maintain a network of industry contacts including journalists, online content creators, editors of music publications and digital outlets, talent agencies, and organizations
• Scope and establish tiered approach to artist communications strategy and publicity services
• Work directly with artists, managers, and labels to define artist positioning and brand pillars
• Collaborate with ADA digital team and label/product managers to brainstorm marketing campaigns and identify media + content collaboration targets
• Drive development, organization, and circulation of key artist publicity assets (eg. photos, bio’s press releases)
• Engage, onboard, and manage third-party indie publicity agencies
• Coordinate executive and corporate press between ADA and WMG Corporate Communications
• Collaborate with cross-functional teams on ADA brand marketing + events efforts
• Coordinate and cover press events and appearances as requested, including photo shoots, release parties, television appearances, showcases, award shows, red carpets, etc.

About you:

• Have strong relationships with key media contacts and a knowledge and expertise in dealing with the media in all formats, including online content creators
• Have a proven track record of managing and delivering on artist publicity campaigns
• Have an existing network of third-party publicity and media agencies
• Action oriented, hard-working and energetic
• Have excellent verbal and written communication skills external