Associate Director, Social & Live Commerce
e.l.f. BeautyAbout the role
Position Summary
At e.l.f. Beauty, we believe commerce is no longer a destination, it's an experience. We're looking for an Associate Director, Social & LIVE Commerce to help shape the future of how consumers discover, engage, and shop across social platforms globally.
This role will be responsible for scaling e.l.f.'s rapidly growing social commerce business, with a primary focus on TikTok Shop and LIVE selling across the U.S. and international markets. As a key leader within the Global Social Commerce team, you will drive the strategy, execution, and operational excellence behind LIVE commerce programs that blend entertainment, community, creators, and conversion.
You'll partner cross-functionally across Brand, IMC, Creative, Digital Commerce, Influencer, and external agency partners to build scalable programs that turn launches, cultural moments, and creator communities into measurable business growth.
This role is ideal for a builder who thrives in fast-paced environments, understands both content and commerce, and is hungry to help define the next generation of connected commerce.
Responsibilities
Lead e.l.f.'s Global LIVE Commerce Strategy
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Own end-to-end LIVE commerce planning, execution, operations, and performance across TikTok Shop and emerging social commerce platforms.
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Build and scale recurring weekly LIVE programming and MegaLIVE events that drive audience growth, engagement, and GMV across e.l.f. Cosmetics, e.l.f. SKIN, and future brand categories.
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Develop scalable frameworks, ways to win, and operating models that can be replicated globally as social commerce expands internationally.
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Drive international TSPs to launch and grow TikTok Shop and LIVE commerce programs in new markets worldwide.
Drive Go-to-Market Excellence
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Lead social commerce activation plans for innovation launches, hero products, Super Brand Days, Hot Drops, New Arrivals, seasonal campaigns, and cultural moments.
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Develop merchandising, pricing, promotional, traffic, and content strategies that maximize awareness and conversion.
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Brief internal and external teams, ensuring alignment across Brand, Creative, IMC, Influencer, Commerce, and agency partners.
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Champion e.l.f.'s
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