Associate Director, Student Recruitment & Enrollment

Company Description

KIPP NYC Public Schools is a non-profit network of free, public charter schools that prepares students for success in college and life. In 1995 we started our first middle school, KIPP Academy, in The Bronx.  Our goal was to graduate students with the strength of character and academic abilities needed to succeed in high school, college and beyond – and in so doing, to prove what is possible for all students.  Today, our New York City network is comprised of eight elementary schools, nine middle schools, one high school, and KIPP Forward, a comprehensive support program for our alumni. KIPP NYC Public Schools currently serves more than 9,350 students and alumni and has a staff of more than 850. KIPP NYC is continuing to grow and opened two new middle schools and an elementary school August 2021!

Position Overview

The Associate Director, Student Recruitment & Enrollment is critical to KIPP NYC’s mission to grow and serve nearly 10,000 students by 2028. The Associate Director will create and support a regional strategy for student recruitment, enrollment, and retention to ensure that all KIPP NYC schools are fully enrolled every school year. The Associate Director will be responsible for building the strategic relationships at the school level to drive clear execution, with support from the KIPP NYC Regional Operations team and other KIPP NYC teams. The Associate Director will also use rigorous data analysis to continuously improve KIPP NYC’s student recruitment and enrollment practices based on current trends in our communities. 

This Associate Director, Student Recruitment& Enrollment will report directly to the KIPP NYC Senior Director of Marketing and Communications, and will be a member of the External Affairs team. This position is based out of NYC and will require travel within NYC, including all 5 boroughs. This position is not available remotely.

Job Description

General Responsibilities and Duties, but not limited to:

• Oversees and drives KIPP NYC’s regional marketing strategy for student recruitment & enrollment - including both new student recruitment and the successful matriculation of current students K-12
  • Responsible for the development of Student Recruitment & Enrollment (SRE) marketing materials, citywide advertising, and online campaigns/social media for attracting and engaging new prospective families
• Manages the Community Outreach team to generate family and community interest KIPP NYC Public Schools using community demographics and strategic external partnerships measurable through various SRE metrics
  • Provides specific support for outreach and strategy to drive recruitment campaigns for growing schools
• Annually assesses the regional SRE strategy using regular analysis of demographics, application & enrollment data, and community needs
  • Leads professional development for school-based operations teams on the successful creation, planning, and execution of campus outreach plans
  • Reviews and revises current and new internal student enrollment, transfer, and withdrawal policies that account for KIPP NYC’s growing network of schools
• Oversees student application, enrollment conversion, and attrition data trends to inform school enrollment targets with regularly reports to key stakeholders
  • Collaborates with school operations team members to manage the student application, lottery and waitlist management platform (SchoolMint) & train school staff on how to use platform
  • Assesses current student attrition data to inform short and long term attrition goals
  • Assesses current student withdrawal operations processes and develop refined and stronger systems
  • Assesses current student retention practices and develop recommendation of standard practices
• Works in collaboration with the Chief of External Affairs and the Chief Schools Officer to ensure strong cross collaboration between regional and school based staff.

Qualifications

• Bachelor’s degree required with 5+ years’ experience in school operations experience, student enrollment experience preferred
• High proficiency in Microsoft office, notably Excel
• Strong prioritization and ability to manage multiple projects with strong attention to detail
• Experience managing cross-functional teams to develop and implement systems and processes to increase the effectiveness and efficiency of a growing organization
• Demonstrated resourcefulness in setting priorities and guiding investment in people and systems, including driving key initiatives from stakeholders
• Ability to analyze and present data to inform key operational decisions/adjustments
• Communicates and works effectively with those from diverse backgrounds; able to consider cultural di