Senior Social Media Manager

Thank you for considering the Senior Social Media Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.

The Role

Join Moonbug Entertainment, a global leader in kids' entertainment, at an exciting time of growth. We're looking for an experienced and strategic Senior Social Media Manager to grow our biggest franchises, focusing on social media strategy and fan engagement. You'll be responsible for building a community of parents and caregivers whose kids love our shows, creating authentic brand affinity, and nurturing global fanbases.

In this newly created role, you'll collaborate with the Senior Director of Social Media and Brand Marketing Directors to develop platform-specific strategies and campaigns, establish a unique brand voice, and engage audiences across key social platforms. As part of a fast-growing company, you’ll work closely with teams in both London and LA, and should be highly organized, adaptable, and ready to dive into new challenges.

📍 Los Angeles, CA | 💰110 - $130K | Full time, office-based position | Health Care Plan (Medical, Dental & Vision | Retirement Plan (401k, IRA) | Life Insurance (Basic, Voluntary & AD&D) | Paid Time Off (Vacation, Sick & Public Holidays) | Family Leave (Maternity, Paternity) | Wellness Resources

Responsibilities

• Develop and implement social media strategies across all platforms in multiple territories
• Create monthly content calendars in line with business requirements
• Build processes and procedures to allow for best practices and efficiencies in social media activities
• Work collaboratively with our partners across Platforms (including YouTube)
• Consumer Products & Experiences (CPE), Distribution, Partnerships and Music to support campaigns, product launches and promote new content
• Work closely with Community Managers to drive conversation, build insights and grow audience
• Track, analyze and report on social media performance in line with set KPIs
• Work closely with internal creative teams as well as agencies to produce all social assets
• Partner with external agencies, influencers, and brand ambassadors to amplify brand presence and fan engagement
• Prepare and present regular reports on social media performance, fan engagement, and key insights for senior management
• Generate unique, engaging and positive campaigns ideas to target our community of parents
• Brief and oversee content creation including but not limited to photography, dynamic video (shorts, reels, infeed and IGTV content) written and graphic content

Requirements

• Proven 7-10 years’ experience in a social media role, ideally in the entertainment or
• kids industries
• In tune with UK and US popular culture – particularly around the topics of parenting and young kids’ interests
• Demonstrated success in growing brands on social, developing communities and fandoms to drive engagement and follower growth
• Deep understanding of social media platforms, tools, and best practices, as well as understanding
• Knowledge of social performance metrics and using data insights to drive improvements on Tiktok, Facebook, and Instagram
• Creative and innovative thinking, always looking for new ways to engage and delight our audiences
• Experience working collaboratively within cross-functional marketing and creative teams
• Proven success in building and optimizing multiple, simultaneous marketing campaigns across different territories
• Excellent organizational & communication skills