Director, Programmatic

Company Description

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

About Spark Foundry:

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Job Description

Overview: 

The Director leads a team that drives strategic development and execution of the Spark campaigns across Display, Mobile, Native, and Video channels.  The Director assists with planning activities for complex or large spend campaigns, and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities.  The Director serves as the escalation point of contact for clients and internal teams and will work in close partnership with clients, media partners, strategy, and investment teams. 

While providing senior-level thought leadership on audience strategies and campaign optimization, the Director builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. The Director assists all campaign activity and deliverables for the team, and facilitates the training and development of the team, as well as determines each Assistant Director’s assignments and bandwidth, distributing work as needed. 

Role Objectives: 

• Assume accountability and ownership of campaign execution for assigned client accounts  

• Provide proactive and consistent communication with clients and liaise with strategy, planning, analytics, data architecture, etc. teams to run point on all digital activity 

• Galvanize, motivate, and inspire across the Agency media teams 

• Demonstrate collaborative, confident, and persuasive client management skills 

• Direct and assist with the daily workflow of all Spark Programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps 

• Proactively communicate with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion 

• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable 

• Understand and effectively communicate Spark Programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts 

• Participate in forecasting exercises for senior management 

• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity 

• Adopt established account management standards and program management best practices 

• Train, mentor, and develop direct reports and team members 

Qualifications

• 10+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying 

• 5+ years of increasing levels of responsibility within an agency or media company, including client-facing responsibilities 

• 3+ years of people management experience, managing 3+ reports in account management/client services 

Additional Information

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