Business Development Representative

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

The Business Development Representative (BDR) is responsible for generating new business opportunities by reaching out to potential customers and clients. They work closely with the Go-To-Market team to qualify leads, nurture relationships with prospects and contribute to pipeline generation. The ideal candidate for a Business Development Representative position should have excellent communication and interpersonal skills, be highly motivated, and possess great sales skills. They should also have experience in prospecting, lead generation, and relationship building. This role sits on the Sales team and reports into the Director of Business Development.

What you'll be doing:

• Identify potential customers and generate interest in Later Influence through outreach via calls, emails, Linkedin messaging and event attendance
• Lead Generation: Creating and managing a pipeline of leads and opportunities through outbound email campaigns, phone calls, LinkedIn messaging and event attendance
• Qualifying leads: Assessing the fit of potential clients and customers by conducting initial calls and scheduling discovery meetings with Sales Directors
• Lead nurturing: Building and maintaining relationships with prospects through ongoing communication and follow-up
• Collaboration: Working closely with the GTM team to ensure a smooth handoff of qualified leads and providing feedback on lead quality, sales process, and messaging effectiveness
• Data Management: Keeping accurate and up-to-date records of all prospect interactions in the company's CRM system

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Experience as the first point of contact for prospective customers
• Experience nurturing and prospecting marketing qualified leads, while identifying sales qualified leads
• Experience leveraging different outreach channels such as email, calls, LinkedIn messaging, (video messaging is a plus) to provoke a response
• Excellent communication, writing and organizational skills
• Excellent ability to empathize with and identify the needs of prospects
• Able to withstand or overcome frequent rejection
• Tech savvy and enjoy learning about cutting edge products
• Able to quickly build trust and rapport with strangers
• High energy and positive attitude
• Drive to be a "hunter" and stay persistent
• An analytical, data-driven, and creative approach to problem-solving
• Interested in start-up or entrepreneurship experience and a desire to wear many hats
• Able to learn quickly and adapt
• High degree of integrity, empathy and focus on “doing the right thing”
• Located in or around Boston, MA

How you work: 

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes. 
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competiti