Director, Marketing Automation & Operations

Job Description

About this role:

The Director, Marketing Automation and Operations position is responsible for building and managing a scalable marketing automation platform, integrating, and managing new Marketing Systems technology, and designing and delivering technical solutions to meet Epsilons’ evolving business needs.

This role sits at the Global intersection of Marketing, Sales Operations. Working closely with a cross-functional team of performance marketers, sellers, and sales/marketing operations teams, you'll be responsible for seamlessly connecting technology and optimizing data workflows. To be successful in this role you will need to be a self-starter with a solution-oriented mindset.

The ideal candidate has strong communication and organization skills, with the ability to work collaboratively across multiple internal teams. This person is a natural problem solver with refined technical architecture skills and will regularly communicate project progress to key internal stakeholders.

Director, Marketing Automation and Operations duties and responsibilities:​

• Explore creative ways to leverage Epsilon’s marketing technology to support lead generation efforts and achieve optimized performance.
• Manage the integration points between Epsilon MarTech stack and trouble shoot issues with internal and external stakeholders.
• Collaborate with Sales and Marketing Leadership to ensure cross-team strategical alignment when using Marketing Systems Technology.
• Help evaluate and integrate existing and future Epsilon Martech vendors/partners.
• Maintain Marketing’s MarTech documentation for training and onboarding purposes.
• Work with multi-functional teams internally & externally to optimally deliver projects end-to-end.
• Manage and improve lead routing and lead scoring workflows to align with Epsilon business needs.
• Database management and quarterly maintenance in CRM and MAP to improve data integrity.
• Additional duties as assigned.

JOB REQUIREMENTS:

• 8-10+ years professional work experience in Marketing Operations roles.  Demand Generation a plus.
• Advanced Salesforce proficiency
• 5+ years of external system integration experience
• Experience with system administration & set up

PREFERRED KNOWLEDGE/SKILLS:

• Ability to think systematically with solid business sense and technical aptitude.
• Experience designing and building automated data hygiene solutions, lead routing from multiple sources, and lead scoring models.
• Experience leading a marketing-wide strategic initiative, with stakeholder collaboration, governance, change management, education, and training.

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates