Director, Demand Marketing

ADP is hiring a Director of Demand Marketing. In this position, you will be responsible for the management, execution
and measurement of the digital/demand generation strategy and approach to drive prospect acquisition, client upsell
and partner channel relationships by generating qualified leads and sales pipeline opportunities. You will lead a team of
Marketing Campaign Developers and ABM specialists that will develop and implement end-to-end sales and marketing
programs to support BU and corporate-wide focused demand generation. The successful candidate has the ability to
convert desired business outcomes into measurable campaign and program deliverables leveraging best practices in
digital marketing, demand generation, creative design, lead management, account-based marketing, data-driven
marketing and sales enablement.

RESPONSIBILITIES:

• Partners and collaborates with sales and marketing leaders/functions to develop campaigns and programs that
align with specific strategic business outcomes to drive growth and generate buyer demand.
• Leads and manages direct reports and cross-functional marketing and sales teams for resource planning,
prioritization, scheduling, and dependencies, ensuring appropriate support is delivered in an effective and timely
manner to both internal and external clients while monitoring and managing team resource capacity.
• Supports direct reports in the development and execution of end-to-end campaign development efforts,
including sales/marketing alignment, management and ongoing maintenance of audience segments, buyer
journey mapping, content/messaging development, channel orchestration, creative design, technology and data
requirements, and performance reporting.
• Works with Demand Marketing leadership to create and define department goals, establish budgets, and
implement new procedures – and is accountable for achieving defined department goals and objectives.
• Establishes clearly defined department and individual goals, communicates to associates through department
meetings and performance planning, and provides periodic performance feedback and associate reviews.
• Supports direct reports in training and talent development, both formal and on-the-job, to enhance the skillsets
of the team and overall department. Encourages, recognizes and motivates the team and ensures the
organizational structure is appropriate for current and future business needs.
• Develops and monitors the effectiveness of campaigns and operations, including results and business impact
while communicating regularly with business leaders and the campaign development team to share results and
make optimization changes for process efficiencies and continuous improvement.
• Identifies, comprehends and operationalizes best-in-class innovative practices to improve team efficiency and
effectiveness in demand marketing including campaign tools, design, technology, analytics and more.
• Effectively prepares, summarizes and delivers presentations and recommendations on performance, strategy
and operations to assist in the decision-making process at all levels of the organization, including senior
executive leadership.
• Takes a hands-on campaign development approach in support of the team as needed for coverage, capacity and
critical business needs.

Qualifications

QUALIFICATIONS REQUIRED:

 

· Over 7 years of proven experience in demand marketing and campaign management disciplines

· Experience leading and developing associates

· Working in matrix environment and management of cross-functional teams

· Successful project management and organization experience

 

BONUS POINTS FOR THESE: Preferred Qualifications

 

· Human Capital Management (HCM) industry experience

· Thrives in an environment of creativity and idea generation, and excels in driving new efforts from ideation to execution and meaningful measurement

· Comfortable with ambiguity -- a self-starter with an entrepreneurial spirit

· A high degree of personal initiative, results orientation and integrity; willingness to reach across functions (marketing, product, sales, sales operations, etc.) and influence processes and capabilities

· Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making

· Excellent organizational, time management, written and oral communication skills with proven track record of succeeding in high-paced, challenging environments

· Project management platforms (Workfront, SmartSheet, etc.) experience

· Knowledge and hands-on experience with marketing automation (preferably Eloqua, Salesforce Marketing Cloud), CRM systems (Salesforce), ABM platforms (Demandbas