Director, Product Marketing

About Us

Observe.AI is transforming customer service with AI agents that speak, think, and act like your best human agents—helping enterprises automate routine customer calls and workflows, support agents in real time, and uncover powerful insights from every interaction.

With Observe.AI, businesses boost automation, deliver faster, more consistent 24/7 service and build stronger customer loyalty.

Trusted by brands like Accolade, Prudential, Concentrix, Cox Automotive, and Included Health, Observe.AI is redefining how businesses connect with customers—driving better experiences and lasting relationships at every touchpoint.

The Opportunity

Join Observe.AI’s high-impact Product Marketing team and help shape the future of AI in the contact center industry. In this role, you’ll drive product positioning, go-to-market strategy, and narrative development for our evolving conversational intelligence product suite.

We are rapidly innovating to transform how contact centers operate, and you’ll be at the forefront of introducing groundbreaking products to market. As a core member of our agile product marketing team, you’ll work directly with product, engineering, sales, and executive stakeholders to define, message, and launch new AI-powered capabilities that differentiate us in the market.

You’ll also partner closely with the broader marketing and sales organizations to deeply understand our customer segments, competitive landscape, and value drivers—translating those insights into effective GTM strategies and enablement assets.

This is an incredible opportunity to play a pivotal role in defining and launching products that shape the next generation of conversational AI.

What you’ll be doing

• Develop differentiated product positioning and value-based messaging that clearly articulates Observe.AI’s value to customers, prospects, and partners.
• Drive go-to-market strategy and execution for new products and features, working closely with product, sales, and demand gen teams.
• Collaborate with cross-functional teams to collect customer insights, define key pain points, and inform product development.
• Partner with the sales team to develop enablement tools, competitive battlecards, product collateral, and training that drive field success.
• Continuously refine positioning through experimentation across website, campaign messaging, and analyst and partner briefings.
• Gather and use customer evidence, case studies, and success stories to amplify our value in the market, shape product development and drive go-to-market execution.
• Perform sales training to ensure field effectiveness in positioning and selling Observe.AI products.

What you bring to the role

• 10+ years of product marketing experience, ideally in B2B SaaS with a focus on AI/ML, CCaaS, or contact center technologies.
• Deep understanding of the contact center space—experience with Voice AI, Conversational AI, or speech analytics is a strong plus.
• Proven ability to craft compelling messaging and positioning that resonates across technical and business audiences.
• Broad analytical skills to source relevant information that informs and validates product positioning and messaging. 
• Track record of successful product launches, including GTM planning, content creation, and campaign execution.
• Strong cross-functional collaboration skills—especially with product, engineering, sales, and customer-facing teams.
• Excellent storytelling, writing, and presentation skills with an ability to translate complex ideas into clear value.
• Experience supporting demand generation campaigns and measuring impact.
• A strategic thinker who’s also hands-on, comfortable in a fast-paced startup environment.
• Intellectual curiosity and a strong desire to shape and market category-defining products.
• Growth mindset with a passion for the startup hustle

What you can expect

• Competitive compensation including equity
• Excellent medical, dental, and vision insurance options
• Flexible time off 
• 10 Company holidays + Winter Break and up to 16-weeks of parental leave
• 401K plan
• Quarterly Lifestyle Spend
• Monthly Mobile + Internet Stipend
• Pre-tax Commuter Benefits

Salary Range

The base salary compensation range targeted for this full-time position is $210,000.00 - $230,000.00 per annum. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications,