Senior Marketing Manager (all genders)

<h3>Your role</h3> <span>As <strong>Senior Marketing Manager</strong>, you will take full end-to-end ownership of developing and leading the Category Marketing Management for your assigned category and product portfolio - from defining the strategic direction to translating it into high-impact marketing activation.<br/>You will build a deep understanding of consumer needs, define the category’s growth ambition, and develop a winning marketing plan. <br/><br/>With your entrepreneurial mindset, you will report directly to our CMO and develop your category into a strong growth engine for Sunday.</span><ul><li>Own and lead your category, with full responsibility for growth, customer relevance, and performance</li><li>Develop the Category Marketing Strategy, including target customers, revenue ambition, positioning, and channel/promotional approach</li><li>Translate customer needs, market dynamics, and growth opportunities into actions</li><li>Build and launch product and brand campaigns, reaching new customers and activating our existing customer base across channels</li><li>Craft a compelling “category story” and bring it to life across the full funnel marketing mix</li><li>Act as a multifunctional leader who collaborates with, guides, and inspires channel experts across Performance, Brand, Creative, PR, CRM, and Influencer to deliver cohesive and high-impact category execution</li><li>Support S&amp;OP through reliable forecasts and contribute to solving operational challenges when needed</li></ul> <h3>Your profile</h3> <ul><li>Master’s or MBA degree</li><li>7+ years of experience in category, brand, or product marketing within FMCG or consumer industries, ideally with ownership of a full portfolio or business line</li><li>Proven end-to-end ownership - from strategic concept development and category ambition to hands-on activation and performance delivery</li><li>Strong conceptual thinking with the ability to distill insights, shape a compelling category narrative, and define clear positioning and growth strategies</li><li>Exceptional analytical mindset - strong with data, financial modeling, forecasts, research, and translating insights into growth actions</li><li>Proven activation experience across the full DTC ecosystem: digital marketing, paid social, Google Shopping, CRM, influencer, PR, and event-driven campaigns</li><li>Ability to collaborate with, guide, and align multifunctional teams and channel experts toward a unified marketing execution</li><li>Entrepreneurial, hands-on mindset, acting as a <em>mini General Manager</em> who builds, tests, iterates, and owns outcomes</li><li>Plus: Genuine interest or expertise in supplements, wellness, and clean-label, science-driven products</li><li>Languages: Fluent German &amp; English</li></ul> <h3>What we offer</h3> <ul><li>An appealing discount on all of our products – from essential oils to vitamins &amp; nutrients</li><li>We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year</li><li>The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket</li><li>We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad</li><li>Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia</li><li>You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas</li><li>Inviting office spaces with access to plenty of organic teas and superfoods from around the world</li><li>We like to celebrate each other! Regular tea &amp; office parties, Christmas and summer feasts and various influencer events such as Women's Day</li></ul><span>Apply with your CV and cover letter.<br/><br/><br/><strong>Contact</strong><br/>Sarah Schubert</span>