Director of Product Marketing, SMB Advertising

 

 

 

OVERVIEW AND RESPONSIBILITIES:

At Paramount, we're revolutionizing the way small and medium businesses advertise on TV and Connected TV (CTV)! Our innovative Self Serve Ads Platform empowers businesses of all sizes to create impactful advertising campaigns at ease, reaching audiences through the power of television and streaming. We are looking for a Director of Product Marketing who will be pivotal in driving the launch, development, adoption, and improvement of the self-serve platform. You will play an instrumental part in strategize go-to-market plans, collaborating with different partners and helping SMBs to achieve success with Paramount Advertising. If you are passionate about driving innovation and building scalable advertising solutions, we encourage you to apply for this exciting opportunity to lead the development of Paramount's self-serve ads platform. Join us in shaping the future of TV/CTV advertising! 

KEY RESPONSIBILITIES:

 

• Develop and refine product positioning and messaging tailored to verticalized SMB needs, highlighting the unique benefits of Paramount’s self-serve ad platform
• Craft compelling vertical-specific messaging, custom user interface (UI) copy and FAQs to drive adoption and user engagement
• Define and implement GTM strategies for new product launches, features, and updates, ensuring alignment with business goals and SMB advertiser needs
• Partner with Marketing and Customer Success teams ensuring seamless execution of launch plans
• Act as the key liaison between Product, Marketing, Design, and Sales teams to ensure cross-functional alignment and success
• Gather and incorporate SMB advertiser feedback to influence product roadmap and feature prioritization
• Collaborate with Product Management to prioritize features based on customer feedback, market trends, and business impact
• Provide input on technical features, user interface enhancements, and customization tools to optimize the SMB experience
• Conduct customer interviews, surveys, and feedback sessions to gain deep insights into SMB advertiser needs
• Analyze user behavior and platform performance data to drive continuous improvements in funnel conversion, user engagement, and retention
• Track and measure key indicators, such as platform adoption, customer satisfaction, and return on investment, to ensure the platform’s success and identify areas for growth
• Continuously optimize marketing strategies and campaigns based on performance data and customer feedback

BASIC QUALIFICATIONS:

 

• Bachelor's degree or higher in a related field
• 10+ years of experience in Product Marketing, Product Management, Marketing, or related roles. Track record in growing Product adoptions, bonus if in advertising technology, with a strong understanding of TV/CTV advertising ecosystems
• Deep understanding of SMB needs and dedication to delivering products that solve real problems and bring value to advertisers

ADDITIONAL QUALIFICATIONS:

 

• Highly analytical and use data to inform decisions, constantly seeking to optimize product performance and user engagement. Bonus: proficiency in SQL
• Thrive in a fast-paced environment, with a passion for innovation and a track record of bringing innovative ideas to life
• Excel at working cross-functionally, bringing together diverse teams to achieve common goals
• Laser-focused on delivering measurable outcomes, with a relentless drive to improve key indicators such as funnel conversion and customer satisfaction
• Can strategize, balance and complete various projects/roadmaps while maximizing the results and impact

 

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

 

ADDITIONAL INFORMATION

 

Hiring Salary Range: $176,800.00 - 221,000.00. 

 

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors