Head of Marketing

As a leading financial technology platform, OppFi powers banks to bring credit access to  millions of everyday consumers who are locked out of mainstream financial options. We go beyond our mission - to help people rebuild financial health - and go further to ensure we keep the customer at the center of everything we do. We are creating a Customer-obsessed culture, with the capital “C”. 

And it starts with our team here. We are a team of caring, innovative, and inclusive individuals who thrive in being immersed in diverse talents, expertise, perspectives and backgrounds. Our employees approach every new challenge with an unparalleled ability to see what could be rather than settle for what is. We welcome individuals who want to make a difference in the financial system through creating and building simple, transparent products that facilitate credit access, enable savings, and build wealth.

A few other fun facts about us. OppFi is an Inc. 5000 company for six straight years, a Deloitte's Technology Fast 500™, the seventh fastest-growing Chicagoland company by Crain's Chicago Business, and was named on Built In's 2022 Best Places to Work in Chicago.

What you get to do: 

Reporting directly to our Chief Strategy Officer - General Manager of OppFi, you'll drive the integrated marketing strategy for growth efforts across all channels, including affiliate, partnerships, direct mail, SEO, SEM, email, social media, display, and referral programs. As the leader and head of the overall marketing function, you'll lead a team of 14 marketers to develop long-range marketing plans for the company, while translating the overall strategy into tactical plans to achieve the company's annual and quarterly goals and objectives. The primary objective of this role is to drive measurable and scalable results through digital and traditional marketing channels while maintaining a strong focus on return on investment (ROI) and key performance indicators (KPIs). 

• Marketing Growth Strategy: Lead the development and execution of a comprehensive marketing vision and strategy aligned with the company's overall business objectives. Collaborate with cross-functional leaders/teams in Product, Operations, Credit Risk, Finance, Legal, and Compliance to ensure the integration of marketing initiatives into the broader business growth plans.
• Forecast-Budget Management: Build, maintain, and manage to a detailed loan originations forecast. Manage and allocate marketing budgets effectively across various channels and campaigns to achieve forecast at maximum ROI. Track and report on performance metrics on a weekly basis, ensuring forecast and budget adherence and driving cost-efficient campaigns.
• Team Leadership: Lead, mentor and inspire a team of 14 marketers. Set clear goals, create structure, ensure proper prioritization, provide feedback and guidance, and empower team members to achieve their full potential. Foster a culture of collaboration, innovation, and continuous improvement.
• Data-Driven Approach: Utilize data analysis, market insights, and customer behavior to identify growth opportunities and enhance marketing efforts. Implement testing and optimization strategies to continuously improve campaign performance. Develop a multi-touch attribution model to better connect marketing spend to business performance.
• Acquisition Marketing: Develop and execute a multi-channel acquisition marketing strategy that maximizes profitable acquisition of new customers across all channels including affiliate, partnerships, direct mail, SEO, SEM, email, social media, display, and referral programs. Identify and test new marketing channels or initiatives to accelerate profitable growth. 
• Partnership Management: Collaborate with external partners, agencies, and vendors to enhance marketing capabilities and leverage their expertise for campaign success.performance and meet or exceed KPIs.
• Lifecycle Marketing: Define and implement lifecycle customer email communications that guide our customers in a consistent tone and voice throughout their journey with our products from the day they apply to the day they pay off their loan.
• Executive Presence: Collaborate with senior leaders across the organization to define and drive our core business marketing growth strategy. Present regularly to the CEO, SLT and BOD.

What You’ll Bring to the Team:

• You have 12+ years of experience in consumer fintech or financial services marketing leadership roles, ideally in consumer lending.
• You have 5+ years of experience leading and managing a team. 
• You have experience developing and deploying strategies that drive product awareness, consideration, conversion, and advoc